Head Of Marketing (Universities)

• Position Title: Head of Marketing ( Universities )
• Department: Marketing and Communications
• Reporting to: Executive Director/ Chairman
• Location: Nagpur
• Position Overview

The Head of Marketing will be responsible for formulating and executing strategic offline marketing initiatives aimed at increasing student enrolments, enhancing the institutions brand presence, and building strong relationships with stakeholders. This role requires an experienced leader with a successful track record in traditional marketing within the education sector and a passion for driving tangible, on-ground results.

• Key Responsibilities
• ? Develop and implement integrated offline marketing strategies aligned with the institutions growth and admission goals.
• ? Plan and execute lead generation activities through traditional channels such as print media, outdoor advertising (hoardings, banners), radio, and direct marketing.
• ? Build brand visibility through consistent branding across brochures, flyers, prospectuses, and campus materials.
• ? Organize and manage on-ground events like open houses, admission camps, school outreach programs, seminars, and education expos.
• ? Develop strong partnerships with schools, coaching institutes, community leaders, and local influencers to increase awareness and leads.
• ? Coordinate ATL/BTL activities across cities, ensuring effective communication of key messages.
• ? Conduct market visits and surveys to gather local insights and assess campaign effectiveness.
• ? Lead and mentor the offline marketing team, and coordinate with vendors for printing, branding, media, and events.
• ? Monitor and optimize marketing spend, ensuring high returns through cost-effective offline initiatives.
• ? Track campaign outcomes through lead forms, call responses, event footfall, and enquiry tracking. Key Performance Indicators (KPIs)
• ? Increase student enrolments ? Metric: Number of new student leads and conversion rates
• ? Target: 30% YoY growth in enrolments
• ? Improve brand visibility
• ? Metric: Reach and engagement through traditional channels (print, hoardings, events)
• ? Target: 20% growth per quarter
• ? Enhance offline presence
• ? Metric: Event participation, enquiries from outreach, walk-ins
• ? Target: 25% increase in walk-ins and event-based leads
• ? Event effectiveness
• ? Metric: Number of attendees and leads from offline events
• ? Target: Minimum 200+ attendees per event
• ? Reduce cost per acquisition (CPA)
• ? Metric: Spend per converted offline lead
• ? Target: 15% annual reduction
• ? Customer satisfaction
• ? Metric: Feedback from parents and students post offline engagement
• ? Target: 90% satisfaction rate
• Qualifications & Experience
• ? Bachelors or Masters degree in Marketing, Business Administration, or a related field
• ? Minimum of 812 years of experience in offline marketing, with at least 4 years in a leadership role in the education sector
• ? Proven expertise in executing BTL/ATL campaigns and managing event-based marketing strategies ? Strong vendor management and negotiation skills
• ? Excellent communication, leadership, and team management capabilities
• ? Experience in planning and executing high-impact traditional marketing campaigns Work Conditions
• ? Full-time position based in Nagpur
• ? Travel required for events, school visits, and outreach activities
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• Contact - 7972882556