Marketing Manager

: Marketing Manager

Location: Rama University , Mandhana Campus , Kanpur

Employment Type: Full-Time

Experience Level: 3-7 Years

Department: Marketing & Communications

Overview:

We are seeking a dynamic and creative Marketing Manager to join our universitys Marketing & Communications team. The ideal candidate will have 3-7 years of experience in Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities, with a strong focus on brand management, brand value enhancement, and brand strategy development. This role will play a pivotal part in elevating the universitys brand identity, fostering engagement with prospective students, alumni, and stakeholders, and reinforcing our institutions reputation as a leader in higher education.

Key Responsibilities:

Brand Management:

• Develop and maintain a cohesive brand identity that aligns with the universitys mission, vision, and values.
• Ensure consistent brand messaging across all marketing channels, including digital, print, events, and campaigns.
• Monitor and protect the universitys brand integrity, addressing any inconsistencies or reputational risks.

Brand Strategy:

• Design and implement a comprehensive brand strategy to enhance the universitys visibility and appeal to diverse audiences, including prospective students, parents, alumni, and partners.
• Conduct market research and competitor analysis to identify opportunities for brand differentiation and growth.
• Collaborate with academic and administrative teams to align brand strategies with institutional goals and program offerings.

Brand Value Enhancement:

• Create campaigns and initiatives that amplify the universitys brand value, emphasizing academic excellence, innovation, inclusivity, and community impact.
• Develop storytelling frameworks that highlight student success, faculty achievements, and institutional milestones to strengthen emotional connections with stakeholders.
• Measure and report on brand equity metrics, using insights to refine strategies and maximize impact.

ATL & BTL Campaign Execution:

• Plan and execute integrated ATL campaigns (e.g., TV, radio, print, outdoor advertising) to drive brand awareness and attract prospective students.
• Lead BTL activities (e.g., events, sponsorships, direct marketing, campus activations) to engage local and targeted audiences effectively.
• Manage creative development, media planning, and budget allocation for all campaigns, ensuring alignment with brand objectives.

Stakeholder Collaboration:

• Work closely with the admissions team to align marketing efforts with enrollment goals.
• Partner with the digital marketing team to integrate brand strategies into social media, website, and online advertising efforts.
• Liaise with external agencies, vendors, and media partners to deliver high-quality marketing materials and campaigns.

Performance Analysis & Reporting:

• Track and analyze the effectiveness of marketing campaigns and brand initiatives using KPIs such as brand awareness, engagement, and conversion rates.
• Provide regular reports to senior leadership with actionable insights and recommendations for continuous improvement.

Qualifications & Experience:

• Bachelors degree in Marketing, Communications, Business, or a related field; Masters degree preferred.
• 3-7 years of proven experience in marketing, with a strong emphasis on ATL and BTL activities.
• Demonstrated expertise in brand management, brand strategy, and brand value creation, preferably in the education, nonprofit, or consumer-facing sectors.
• Experience working in or with higher education institutions is a plus.
• Proficiency in market research, campaign planning, and budget management.
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics, CRM systems) is an advantage.

Skills & Competencies:

• Strategic thinker with a creative mindset and a passion for storytelling.
• Excellent communication and interpersonal skills to engage diverse audiences and collaborate with cross-functional teams.
• Strong project management abilities, with a track record of delivering campaigns on time and within budget.
• Data-driven decision-maker with the ability to translate insights into actionable strategies.
• Adaptable and innovative, with a keen understanding of market trends and audience behavior.

Why Join Us

• Be part of a prestigious university dedicated to shaping the future through education and innovation.
• Collaborate with a passionate team committed to making a meaningful impact on students and communities.
• Enjoy opportunities for professional growth and development in a dynamic, supportive environment.
• Competitive salary and benefits package, including [list benefits if applicable, e.g., health insurance, retirement plans, professional development allowance.