Trade Marketing Bangalore, Cuttack Leading Alcoholic Beverage Company

• Job Title: Trade Marketing
• Location: Bengaluru/Bangalore, Odisha (Cuttack)
• Should be from Beverages or Alcoholic beverage company

Description

• Develop and execute trade marketing strategies to enhance brand visibility and sales across retail and distribution channels.
• Plan and implement trade schemes, promotional campaigns, and merchandising activities to support sales objectives.
• Ensure effective deployment of POSM and brand assets at outlets for maximum visibility.
• Coordinate with distributors, retailers, and the sales team to drive trade promotions and activations.
• Monitor competitor activities, market trends, and scheme effectiveness to provide actionable insights.
• Manage inventory and utilization of promotional materials within allocated budgets.
• Prepare MIS and performance reports to evaluate ROI of trade marketing initiatives.