Customer Relationship Management Specialist

Recruitment Mantra Hiring CRM & Business Development/Sales Executive for R.A. Electricals – Zindal Lighting

Position: CRM & Business Development/Sales Executive

Principal Employer: R.A. Electricals – Zindal Lighting

Job Location: Kolkata

Monthly Salary: ₹15,000–₹17,000

Employment Type: Full-Time

About the Role

Recruitment Mantra is hiring a CRM & Business Development/Sales Executive for R.A. Electricals – Zindal Lighting.

The candidate will be responsible for handling enquiries, converting leads into orders, maintaining customer relationships and generating repeat business. The role requires regular calling, quotation preparation, systematic follow-ups and coordination with the billing, dispatch and logistics teams.

Key Responsibilities

• Respond promptly to enquiries received through IndiaMART, WhatsApp, Facebook and Instagram.

• Call new prospects, understand their requirements and identify sales opportunities.

• Prioritise premium and high-value leads and provide consultative follow-up.

• Prepare accurate quotations and coordinate revisions, approvals and order closures.

• Maintain regular follow-ups until each lead is converted or formally closed.

• Build strong relationships with prospective and existing customers.

• Communicate product details, prices, order updates and delivery information.

• Coordinate billing, dispatch, transportation and logistics for timely fulfilment.

• Share regular updates with customers and generate repeat-order opportunities.

• Reconnect with dormant customers and lost leads.

• Convert qualified enquiries into confirmed orders.

• Maintain complete CRM records, including customer details, lead stages, follow-up notes, quotations and outcomes.

Key Performance Indicators

• Lead-to-order conversion rate

• Number and value of bills generated

• Timely completion of scheduled follow-ups

• Orders received from repeat customers

• Recovery and conversion of lost or inactive leads

• Accuracy and completeness of CRM records

Required Skills

• Lead qualification and conversion

• Business development and inside sales

• Telephone selling and persuasive communication

• WhatsApp Business communication

• Quotation preparation and follow-up

• Customer relationship management

• CRM and customer-database management

• Billing, dispatch and logistics coordination

• Negotiation and order-closing ability

Candidate Profile

• Graduate in Business, Commerce, Marketing or a related discipline. Candidates from other academic backgrounds with relevant skills may also apply.

• Previous experience in inside sales, business development, CRM, tele-sales or customer handling is preferred.

• Excellent communication, convincing and follow-up skills.

• Strong ownership of sales targets and customer commitments.

• Comfortable coordinating with billing, dispatch and logistics teams.

• Must be organised and capable of maintaining accurate customer and follow-up records.