Digital Marketing Manager

Recruitment Mantra Hiring for Digital Marketing Manager at Divine Edge Properties New Town, Kolkata | CTC ?46 LPA

Job Title: Digital Marketing Manager

Company: Divine Edge Properties

Location: New Town, Kolkata

Annual CTC: ?4 ?6 Lakhs per annum

Industry: Real Estate

Experience Required: 4 6 years

About Us:

Divine Edge Properties is a fast-growing real estate company based in New Town, Kolkata, specializing in premium residential and commercial developments. We are committed to delivering excellence in design, value, and customer service. As we scale up our digital outreach, we are looking for a passionate and strategic Digital Marketing Manager to lead and elevate our digital marketing efforts.

Role Overview:

The Digital Marketing Manager will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will play a key role in building brand awareness, generating high-quality leads, and driving digital innovation for the company.

Key Responsibilities:

• Develop and execute a comprehensive digital marketing strategy aligned with business goals
• Plan and manage digital campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, YouTube, etc.)
• Lead SEO and SEM efforts to increase organic traffic and improve search rankings
• Oversee the company website content updates, performance monitoring, and user experience
• Manage and grow social media presence with a focus on engagement, reach, and conversions
• Drive lead generation campaigns, monitor quality of leads, and coordinate with the sales team
• Track and report on performance metrics, using tools like Google Analytics, Meta Business Suite, and CRM platforms
• Manage digital marketing budget and ensure cost-effective strategies
• Collaborate with designers, content writers, and external agencies to deliver high-impact campaigns
• Stay updated with the latest digital marketing trends, tools, and technologies

Required Skills & Qualifications:

• Bachelors degree in Marketing, Communications, or related field (MBA preferred)
• 46 years of hands-on digital marketing experience, ideally in real estate or a performance-driven sector
• Proven experience in managing paid campaigns (PPC, display, retargeting)
• Strong grasp of SEO, SEM, and content marketing strategies
• Experience with tools such as Google Ads, Google Analytics, Meta Ads Manager, SEO tools (Ahrefs, SEMrush), and CRM systems
• Excellent communication, leadership, and project management skills
• Data-driven mindset with the ability to analyze campaign metrics and adjust strategies accordingly