Social Media Strategy & Influencer Marketing Lead

• Job Title: Social Media Strategy & Influencer Marketing Lead
• Job Type: Full-Time, On-Site
• Location: Bengaluru
• About the Role:

We are seeking a dynamic and creative Social Media Strategy & Influencer Marketing Lead to join our strategy team. This full-time on-site role is perfect for someone with a passion for building brands from the ground up, a deep understanding of social media platforms, and experience in driving strong digital presence for consumer brands. The ideal candidate will have a strategic mindset, excellent communication skills, and a proven track record in influencer marketing and social media strategy.

• Key Responsibilities:
• 1. Strategy Development
• Develop and execute comprehensive social media and influencer marketing strategies aligned with brand objectives and marketing goals.
• Craft innovative marketing solutions based on market trends and brand briefs to drive campaign success.
• 2. Influencer Identification & Partnership
• Research, identify, and onboard influencers across platforms (Instagram, YouTube,Snapchat) that align with brand values and target audiences.
• Develop and negotiate influencer contracts and compensation frameworks with influencers and agencies.
• 3. Campaign Management
• Lead the planning, execution, and performance tracking of influencer and social media campaigns within set budgets and timelines.
• Ensure campaigns meet KPIs and performance metrics through continuous monitoring and optimization.
• 4. Content Collaboration & Ideation
• Partner with influencers and creators to produce engaging and brand-aligned content.
• Generate innovative content ideas and storytelling strategies for social media campaigns and proactive brand marketing.
• 5. Relationship Building
• Build and maintain long-term partnerships with influencers, creators, agencies, and other strategic partners.
• Foster collaborative relationships to drive impactful campaigns and brand growth.
• 6. Analytics & Reporting
• Monitor, analyze, and report on campaign performance, influencer effectiveness, and ROI.
• Provide actionable insights using analytics and social listening tools to refine future strategies.
• 7. Market Trend Analysis
• Stay updated on industry trends, emerging platforms, and competitor activities to ensure innovative and competitive marketing efforts.
• 8. Cross-Functional Collaboration
• Collaborate with internal teams (GTM, creative, planning, buying) to develop pitch decks, campaign ideas, and execution plans.
• Coordinate with vendors and agencies for smooth campaign execution and vendor onboarding.
• 9. Campaign Execution
• Conceptualize and oversee the execution of video content and shoots for social media and influencer marketing campaigns.
• Manage production processes and ensure content aligns with brand standards.
• Qualifications:
• Experience: Minimum 8 years of relevant experience in social media strategy and influencer marketing, preferably in digital agencies or consumer brands.
• Social Media Expertise: Deep understanding of major platforms (Instagram, Meta, YouTube,Snapchat, WhatsApp), algorithms, and best practices for content creation and engagement.
• Creative Skills: Strong storytelling ability with a keen eye for design and aesthetics.
• Communication: Excellent written and verbal communication skills for crafting compelling narratives and engaging diverse audiences.
• Project Management: Ability to multitask, prioritize, and manage multiple projects in a fast-paced environment.
• Analytical Skills: Proficiency in social media analytics tools (Google Analytics, Meta Business Suite, etc.) and understanding of Facebook & Instagram Ads.
• Education: Bachelors degree in Marketing, Communications, or a related field.
• Preferred Skills (Bonus):
• Creative Tools: Proficiency in photography, videography, and graphic design tools (Canva, Adobe Photoshop, Illustrator).
• Editing Skills: Experience with photo and video editing software (Adobe Premiere Pro).
• Copywriting: Strong creative copywriting skills.
• Digital Marketing: Experience in paid advertising, performance marketing, email marketing, and WhatsApp marketing.
• Why Join Us
• Opportunity to build a brand from the ground up.
• Creative freedom to design and implement impactful campaigns.
• Dynamic and collaborative work environment.