Brand Marketing Intern

Role & responsibilities

We are looking for a proactive and organized Brand Marketing Intern to support marketing operations, campaign execution and on-ground brand activations at Vision Express.

This is a hands-on role requiring strong coordination, data management and the ability to take ownership of tasks from start to finish.

Key Responsibilities

1. Marketing MIS & Reporting

• Maintain marketing trackers, MIS reports and campaign dashboards.
• Consolidate data from stores, agencies and internal teams.
• Track deliverables, timelines and pending tasks with proactive updates.

2. Store & Agency Coordination

• Coordinate with stores for listings, photographs, measurements and branding requirements.
• Follow up with internal teams and agencies to ensure timely execution of marketing initiatives.
• Support store launches, campaign rollouts and other retail marketing activities.

3. Eye Camps & Brand Activations

• Coordinate eye camps across RWAs, corporates, colleges and other institutions.
• Work with agencies and vendors to manage schedules, logistics and execution.
• Visit camp locations to oversee branding, setup and smooth operations.
• Maintain registration data, leads, performance reports and post-event follow-ups.

4. CRM & Digital Marketing

• Support CRM campaign execution across SMS, WhatsApp and email.
• Coordinate campaign schedules, databases, content and reporting.
• Assist with social media content creation, campaign shoots and on-location coordination when required.

5. Special Projects

• Support consumer research, college engagement programmes, campus activations and other marketing projects as required.
• Assist with presentations, competitor tracking and ad hoc marketing initiatives.

Candidate Requirements

• Graduate or pursuing a degree in Marketing, Business Administration, Mass Communication or a related field.
• Proficient in Excel, PowerPoint and Google Sheets.
• Strong communication, coordination and organisational skills.
• Comfortable managing data, multiple tasks and deadlines.
• Willing to travel locally for store visits, eye camps, college activations and shoots.
• Interest in brand marketing, retail and consumer engagement.

What We Value:

1. Ownership 2. Proactiveness 3. Attention to Detail 4.Timely Execution.

We are looking for someone who doesn't wait for reminders, keeps stakeholders updated, follows through on commitments and is equally comfortable working with data and executing activities on the ground.

What You'll Gain

Hands-on experience in brand marketing, retail operations, CRM, agency management, consumer activations, and large-scale marketing campaigns with a national retail brand.