Performance Marketing Executive

reneecosmetics
Department Icon Digital Marketing/Marketing
Posted: 2 weeks ago
2-5 years
Ahmedabad, India
Digital Marketing/Marketing
work from office
Full Time
Closes 4 Dec 2026
Posted: 2 weeks ago
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Job Description

Who We Are ?
RENEE Cosmetics is one of the leading Indian cosmetics brands, empowering individuals to celebrate their beauty through innovative, multifunctional, and easy-to-use products. As one of the fastest-growing beauty brands in India, RENEE is redefining makeup and moving toward becoming a globally recognized name.
If you’re a Performance Marketing Manager who thrives on scaling brands and driving measurable growth, we’d love to hear from you.

What role will you play? (Key Responsibilities)

  • Own and lead the overall performance marketing strategy across all digital channels.
  • Plan, execute, and scale campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other paid platforms.
  • Drive customer acquisition, retention, and revenue growth through data-driven decisions.
  • Manage and optimize SEM, PPC, display, and paid social campaigns to maximize ROI.
  • Lead budget planning, allocation, and forecasting across channels.
  • Build and manage full-funnel marketing strategies (awareness → consideration → conversion → retention).
  • Analyze campaign performance and continuously optimize CPA, ROAS, CTR, and conversion rates.
  • Oversee email, SMS, and WhatsApp marketing strategies for lifecycle engagement.
  • Collaborate with creative, content, and product teams to deliver high-performing ad creatives.
  • Drive A/B testing strategies across creatives, landing pages, and funnels.
  • Monitor competitor activities, market trends, and consumer behavior.
  • Optimize website performance, landing pages, and conversion funnels.
  • Lead, mentor, and manage the performance marketing team and external agencies.
  • Present performance insights and growth strategies to leadership.
What makes you a perfect fit?

  • 2+ years of experience in performance marketing / growth marketing.
  • Proven track record of managing high-budget campaigns and scaling brands.
  • Strong expertise in Google Ads, Meta Ads, and analytics tools (GA4, etc.).
  • Deep understanding of D2C / e-commerce performance marketing.
  • Experience with marketing automation tools and CRM platforms.
  • Strong analytical mindset with the ability to translate data into strategy.
  • Excellent leadership and team management skills.
You are a Pro at:

  • Customer Acquisition Cost (CAC) & Return on Ad Spend (ROAS)
  • Traffic-to-lead and lead-to-conversion ratios
  • Funnel optimization & conversion rate improvement
  • Customer Lifetime Value (CLTV)
  • Multi-channel attribution and performance tracking
  • Scaling campaigns profitably
You ace the following powers:

  • Strategic Thinking
  • Ownership & Accountability
  • Data-Driven Decision Making
  • Problem-Solving
  • Leadership & Team Building
  • Strong Communication & Stakeholder Management
Why should you jump on our bandwagon?

  • Be part of one of India’s fastest-growing beauty brands
  • Work with a young, dynamic, and creative team
  • Opportunity to own and scale large marketing budgets
  • Fast-track career growth in a high-impact role
  • Flexible work culture & alternate Saturdays off
  • Enjoy 50% employee discount on all RENEE products

Skills

A/B TestingForecastingCPASEMGoogle AdsMeta AdsMarketing StrategyCRMPerformance MarketingStakeholder ManagementCommunicationLeadershipTeam ManagementTeams

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About Company

RENEE Cosmetics is an Indian beauty and cosmetics brand that offers cruelty-free, FDA-approved, and innovative makeup products inspired by timeless beauty and modern needs.

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