Head Of CRM

About The Role

Marketing at Revolut is all about clarity, creativity, and commercial impact. Our Growth team turns bold ideas into campaigns that connect with millions. We work across channels and teams to build a brand that earns attention and drives results, shaping how people see, understand, and engage with our products.

We're looking for a Head of CRM to lead our owned marketing channels (in-app, email, and website). You'll oversee the platform layer of customer communications, from the architecture to routing logic, so every customer hears the right message about the right product at the right time.

Up to shape what's next in finance Let's get in touch.

What You'll Be Doing

• Owning the platform behind our customer communications and making sure it's fast, reliable, and built to scale
• Overseeing a system that intelligently routes the right message to the right customer, sets sensible limits so people aren't over-messaged, and signs off on one-off sends
• Putting smart guardrails in place (templates, rules, and quality checks) so that as more people publish content, quality stays high and nothing breaks
• Working closely with Product, Engineering, and Marketing to turn what the business needs into platform capabilities that ship
• Reporting on revenue outcomes from in-app marketing channels

What You'll Need

• Experience in product marketing, lifecycle/CRM, or marketing operations in a hyper-growth, global tech company
• Expertise in customer lifecycle and communications, including segmentation, routing/orchestration, channel management, cooldowns, and send governance
• Solid platform and systems instincts to comfortably own the technical architecture of marketing channels, in close collaboration with engineers
• Familiarity with CMS platforms, templating, and self-serve publishing workflows
• Knowledge of LLM-based routing or decisioning models, and how to govern them (volume controls, guardrails, QC)
• A commercially-driven mindset with proven impact on P&L/GP through marketing channels
• The ability to turn messy operational problems into clear, hard-coded rules and scalable systems
• Proven success aligning commercial, technical, and operational priorities across cross-functional teams
• Solid stakeholder management skills