Ridhira Group - Head - Marketing

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Marketing Head - Hospitality & Wellness for Ridhira Group.

Ridhira Group is a wellness-led real estate, hospitality, and lifestyle company focused on creating integrated wellness communities, luxury wellness resorts, retreats, and hospitality experiences.

The group operates across wellness real estate, spa & wellness services, resort living, and experiential hospitality.

Marketing Head Hospitality & Wellness.

Location: Hyderabad / Ridhira Hospitality Projects.

Industry Preference: Luxury Hospitality / Resorts / Wellness Hospitality / Lifestyle Brands.

Experience Required: 12-18+ years in hospitality marketing, resort marketing, luxury hotel branding, wellness hospitality, or experiential lifestyle marketing.

Role Overview:

We are looking for a dynamic and strategic Marketing Head from the hospitality industry to lead brand positioning, integrated marketing, digital growth, experiential campaigns, and revenue-driven marketing initiatives for Ridhira Groups hospitality and wellness verticals.

The ideal candidate should have strong experience in luxury resorts, destination marketing, wellness hospitality, experiential events, premium memberships, and high-end customer engagement.

The role requires building a strong hospitality brand ecosystem that drives occupancy, wellness experiences, F&B visibility, weddings/events, memberships, and luxury lifestyle positioning.

This role will work closely with leadership, sales, operations, digital, events, and partnerships teams to establish Ridhira as a leading wellness hospitality and resort brand in India.

Key Responsibilities:

Brand & Hospitality Marketing Strategy:

• Develop and execute integrated marketing strategies for hospitality, retreats, wellness resorts, and experiential destinations.
• Build premium brand positioning for wellness-led hospitality experiences.
• Lead resort branding, storytelling, customer engagement, and campaign planning.
• Drive awareness for luxury wellness experiences, staycations, retreats, spa experiences, and destination events.

Digital & Performance Marketing:

• Lead digital marketing across Meta, Google, YouTube, LinkedIn, and luxury lifestyle platforms.
• Drive performance campaigns focused on occupancy, bookings, leads, memberships, weddings, and events.
• Optimize customer acquisition cost (CAC), ROI, and campaign performance.
• Build high-impact content funnels for luxury and wellness audiences.

Hospitality Revenue Marketing:

• Collaborate with sales and reservations teams to improve occupancy and revenue generation.
• Plan seasonal campaigns, festive campaigns, wellness retreats, and experiential packages.
• Develop strategies for weddings, banquets, MICE, corporate retreats, and luxury events.
• Support hospitality revenue management through demand generation initiatives.

Branding & Content:

• Oversee content strategy including photography, films, influencer collaborations, PR, and social storytelling.
• Lead brand communication aligned with wellness, sustainability, luxury, and nature-centric living.
• Build premium campaigns for resorts, wellness centers, retreats, and experiential communities.

Partnerships & Influencer Collaborations:

• Build partnerships with luxury brands, wellness experts, fitness brands, celebrities, travel influencers, and hospitality platforms.
• Develop strategic collaborations to enhance brand visibility and experiential engagement.
• Manage hospitality PR agencies and media relationships.

Customer Experience & Community Engagement:

• Create loyalty and membership engagement programs.
• Develop community-based marketing initiatives aligned with wellness living and experiential hospitality.
• Enhance guest engagement and retention strategies.

Leadership & Team Management:

• Lead internal marketing, creative, digital, branding, and agency teams.
• Build KPIs, performance dashboards, and campaign tracking systems.
• Drive innovation, creativity, and data-driven decision-making across the marketing function.

Desired Candidate Profile:

• MBA in Marketing / Hospitality Management preferred.
• Strong experience in luxury hotels, wellness resorts, hospitality brands, or lifestyle hospitality.
• Proven expertise in hospitality digital marketing and brand building.
• Experience handling high-budget branding and performance campaigns.
• Strong understanding of luxury customer behavior and experiential marketing.
• Excellent leadership, communication, and stakeholder management skills.
• Experience working with hospitality CRMs, booking platforms, and digital analytics tools.
• Exposure to wellness, spa, luxury real estate hospitality, or retreat marketing is highly preferred.

Preferred Background From:

• Luxury Hotels & Resorts.
• Wellness Resorts.
• Hospitality Groups.
• Lifestyle Hospitality Brands.
• Destination Wedding & Event Hospitality.
• Premium Travel & Leisure Brands.

Key Skills:

• Hospitality Marketing
• Resort Marketing
• Luxury Branding
• Digital Marketing
• Revenue Marketing
• Wellness Hospitality
• Experiential Marketing
• Brand Strategy
• Campaign Management
• Social Media
• Influencer Marketing
• PR & Media
• Event Marketing
• Customer Experience
• Hospitality Sales Support
• Team Leadership