Marketing & Branding Executive

Job Title: Marketing & Branding Executive

Department: Business Operations
Location: Indore (On-site)
Experience: 0-2+ Years
Company: Robro Systems
Website: www.robrosystems.com

About Robro Systems

Robro Systems is a fast-growing innovator in AI-powered automation and machine vision, specializing in web inspection for technical textiles. Our flagship product, the Kiara Web Inspection System (KWIS), empowers manufacturers with real-time defect detection, reducing waste, improving quality, and enabling data-driven production control.
At Robro, we are driven by Vision, Intelligence, and Control.

Role Overview

The Marketing & Operations Manager will be responsible for all campaigns and marketing activities including digital marketing and content creation, also lead all marketing, branding, and demand-generation initiatives at Robro Systems. This role is ideal for a dynamic leader who can craft and execute data-driven marketing strategies, strengthen our market presence, and fuel business growth in the industrial automation and manufacturing sectors.
The candidate should have a strong background in B2B industrial marketing, excellent leadership skills, and the ability to align marketing with business and sales goals.

Key Responsibilities

• Strategy & Leadership
  Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives.
  Build and lead a high-performing marketing team covering digital, brand, and field marketing functions.
  
• Brand & Positioning
  Define, enhance, and maintain Robros brand identity, ensuring consistent communication across all channels.
  Strengthen Robros positioning as an industry leader in AI-based inspection and automation solutions.
  
• Demand Generation & Lead Nurturing
  Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility.
  Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.
  
• Content & Communication
  Oversee creation of high-quality marketing content case studies, whitepapers, videos, presentations, and press releases tailored for industrial B2B audiences.
  
• Events & Partnerships
  Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.
  
• Market Research & Competitive Insights
  Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities.
  Use insights to guide strategy and product messaging.
  
• Performance & Analytics
  Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic).
  Present data-driven insights and improvement plans to leadership.
  
• Cross-Functional Collaboration
  Work closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions.
  
• Budget & Vendor Management
  Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.
  

Requirements
Must-Haves

• Bachelors degree in Marketing, Business Administration, or related field.
  
• 0–2+ years of experience in industrial B2B marketing.
  
• Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.
  
• Strong command of marketing tools CRM, marketing automation platforms, analytics tools, and content management systems.
  
• Excellent communication, design, branding and presentation skills.
  
• Strategic mindset with strong analytical and execution capabilities.
  
• Ability to travel as needed for events, exhibitions, and customer visits.
  
• Deep understanding of SEO essentials.
  

Preferred

• Experience working in a scale-up or fast-growing technology company.
  
• Demonstrated ability to build marketing infrastructure and teams from the ground up.
  

Key Skills

• Marketing Strategy & Leadership
  
• Digital Marketing & Lead Generation
  
• Brand Building & Corporate Communication
  
• Content Marketing & PR
  
• Market Research & Competitive Analysis
  
• Campaign Analytics & ROI Measurement
  
• Cross-functional Collaboration
  
• CRM & Marketing Automation Tools
  
• Must have SEO advance knowledge