Digital Marketing Executive

Company Description ROOTBASE is an edutech company focused on smart-class content that supports better and more creative learning for schools, colleges, and tuition centers. The organization develops engaging digital learning solutions designed to improve the quality and accessibility of education. ROOTBASE also works with advanced technologies such as holograms and virtual reality to create immersive educational experiences. Team members collaborate with educators and institutions to bring innovative tools into classrooms and learning environments. The company offers opportunities to contribute to impactful projects that shape the future of digital education.

Role Description This is a full-time, on-site role based in Ranchi for a Digital Marketing Executive. The role involves planning and executing digital marketing campaigns to promote ROOTBASEs smart-class and immersive learning solutions across various online channels. Daily responsibilities include managing social media platforms, creating web content, and optimizing online presence to increase brand awareness and engagement. The Digital Marketing Executive will monitor and analyze web analytics, track campaign performance, and prepare regular reports to guide data-driven decisions. Collaboration with content, sales, and product teams is expected to ensure consistent messaging and effective promotion of ROOTBASEs edutech offerings.

Qualifications

• Candidates should possess strong Marketing and Social Media Marketing skills to plan, execute, and optimize digital campaigns.
• Candidates should possess clear and effective Communication skills for collaborating with internal teams and engaging external audiences.
• Candidates should possess Web Content Writing skills to create compelling, accurate, and audience-focused digital content.
• Candidates should possess Web Analytics skills to interpret data, measure campaign performance, and recommend improvements.
• Additional beneficial qualifications include familiarity with edutech or education sectors, knowledge of SEO and SEM, and experience with digital marketing tools and platforms.
• A bachelors degree in Marketing, Communications, Business, or a related field, along with the ability to work on-site in Ranchi and manage multiple projects, is preferred.