Ruby Seven Studios - Marketing Specialist - CRM

• Manage day-to-day operations of the CRM platform, ensuring data accuracy, segmentation, and proper integration with other marketing and sales tools.

• Collaborate with IT/Engineering teams to ensure smooth CRM functionality and data synchronization.

• Strong understanding of CRM strategies, customer segmentation, and lifecycle marketing.

Campaign Execution:

• Plan, build, and deploy multi-channel campaigns (email, push, SMS, in-app, etc.) focused on customer acquisition, engagement, retention, and reactivation.

• Develop A/B tests and optimize campaigns for higher open rates, click-through rates, and conversion.

Customer Journey & Segmentation:

• Design and implement automated customer journeys, triggered messaging, and personalized communications.

• Create audience segments based on behavioral, transactional, and demographic data.

Analytics & Reporting:

• Track CRM campaign performance and deliver insights to stakeholders.

• Monitor key KPIs such as customer retention, churn rate, lifetime value (LTV), and ROI.

Collaboration & Operations:

• Work closely with product, design, and sales teams to ensure consistent messaging across all touchpoints.

• Support broader marketing initiatives through CRM-driven campaigns.

Desired Profile:

• Master's or Bachelors degree in Marketing, Business, Communications, or related field.

• Excellent communication (written and verbal), and problem-solving skills.

• Interest and/or experience in video editing, content creation, and copywriting to produce compelling content.

• Ability to stay up to date with emerging digital tools, platforms, and social media marketing trends.

- Hands-on experience working with CRM tools preferred.