Abhinandan Ventures - Lead - MarTech & Performance Enhancement

About Us:

The House of Abhinandan Lodha (HoABL) was founded in 2020, is India's largest branded land developer, revolutionising real estate transactions through security, technology, transparency, and convenience.

About the Role:

We are looking for a highly strategic and execution-focused Growth Marketing & MarTech leader to drive scalable customer acquisition, lifecycle engagement, and revenue growth across digital ecosystems.

Key Responsibilities:

• Own the complete growth funnel spanning acquisition, lead activation, nurturing, conversion, retention, repeat engagement, and revenue growth.
• Build and scale full-funnel performance marketing strategies across Google Ads, Meta, YouTube, LinkedIn, Programmatic DSPs, app ecosystems, and emerging channels.
• Define and lead the organization's MarTech roadmap aligned to business growth and customer lifecycle objectives.
• Lead implementation, optimization, and adoption of enterprise MarTech platforms including Salesforce Marketing Cloud, Salesforce Data Cloud, CRM systems, CDPs, AI-led engagement tools, and automated chatbot ecosystems.
• Leverage analytics and BI tools such as GA4, Tableau, Power BI, and Looker to generate actionable insights and drive business decisions.
• Build, mentor, and scale high-performing teams across performance marketing, analytics, CRM, automation, and MarTech functions.

Key Requirements:

• 10+ years of progressive experience across growth marketing, digital performance, MarTech, CRM, customer analytics, and marketing transformation roles.
• Proven experience driving growth at scale within high-growth startups, FinTech, D2C, consumer internet, BFSI, OTT, EdTech, premium consumer, or IPO-bound organizations.
• Strong experience managing large-scale digital spends and performance budgets across multiple channels.