Anika Industries - Brand Manager

About Xanadu Realty:

Xanadu Group is India's foremost institutional growth expert to the realty sector and is currently the fastest growing non-developer organization in the sector.

Xanadu is the comprehensive institutional sales & marketing solution for real estate companies that focuses on product conception and design, product and brand development, market assessment, scaling up the best-in-class distribution, and CRM solutions, over and above conventional guidance and consultation for developers.

We help developers focus on what they do best i.e., build best in class commercial and residential spaces, by lending our support and expertise with a dedicated team of marketing and sales strategists for each project, capable of creating a differentiated brand identity for the developer and the project at hand, rooted in scientific research and data, proven sales track record, and objective led market communication and distribution efforts.

We help scale distribution and sales, by providing unmatched demand generation and market penetration.

Role: Brand Manager

Your day-to-day work/ Key Responsibilities:

• Ensure quick turnaround of all critical deliverables.
• Negotiate effectively with vendors to achieve quality, timely delivery, and cost control.
• Coordinate with client account and execution teams to ensure seamless and timely campaign activations.
• Track vendor invoices, payments, and delivery status.
• Generate and monitor customer activation reports through Salesforce.
• Collaborate with the in-house creative team for timely delivery of campaign artwork and communication collateral.
• Present innovative branding and collateral ideas to management to enhance communication effectiveness.
• Partner with the Sales team to manage collateral and marketing material requirements.
• Develop a working understanding of Sales Strategy, Digital Marketing, Sales, Pre-Sales, and Post-Sales functions.
• Coordinate with architects and vendors for 3D plans, renders, and project visualizations.
• Stay updated on local, national, and international real estate trends.
• Conduct competitor mapping for projects and maintain competition ready-reckoners.
• Build comprehensive location booklets through in-depth market and micro-market research.
• Execute ATL and BTL marketing campaigns across multiple channels.
• Manage sales office branding and project site branding initiatives.
• Coordinate with external agencies to ensure effective campaign execution.
• Identify and implement innovative, cost-effective customer communication collateral.
• Optimize campaign execution costs in line with revenue objectives.
• Build and maintain a strong vendor network to ensure quality delivery and competitive pricing.
• Monitor vendor-wise costs and execution quality to maximize marketing ROI.

We offer:

• A clear and consistent brand voice that reflects Xanadu's culture and ambition.
• Stronger internal alignment and employee connection through well-structured communication channels.
• Enhanced reputation across developers, partners, media, and industry stakeholders.
• Leadership communication inspires, influences, and aligns.
• High-quality communication assets delivered with speed, clarity, and strategic depth.

We expect you to have:

• Clearly able to differentiate right from wrong with a strong moral compass.
• Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence.
• Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time.
• Adaptable to different or rapidly changing circumstances.