Brand Strategist (D2C)

Brand Strategy & Communication

• Own and evolve SEREKO’s brand voice, narrative, and communication across all touchpoints—digital, offline, performance, PR, and experiential.
• Ensure consistency and clarity of brand messaging across platforms (website, social, ads, packaging, events, collaborations).
• Translate psychodermatology insights into relatable, consumer-first storytelling.

Creative Copywriting & Content Direction

• Lead creative copywriting for campaigns, product launches, ads, website, emails, and brand decks.
• Develop strong creative briefs for designers, videographers, and external partners.
• Review and refine all brand-facing content to ensure it aligns with brand tone, positioning, and consumer psychology.

Campaign Planning & Execution

• Conceptualise, plan, and execute brand campaigns from ideation to launch, including digital-first and integrated campaigns.
• Own end-to-end brand marketing for new product launches—from positioning and messaging to go-to-market strategy.
• Work closely with performance, social, and influencer teams to ensure campaigns are both creative-led and insight-driven.

Consumer Behaviour & Data Insights

• Deeply analyse customer data, feedback, reviews, and behaviour to identify patterns, emotional triggers, and white spaces.
• Use insights to inform campaign ideas, creatives, messaging angles, and channel strategy.
• Continuously refine brand communication based on learnings and performance.

Creative Ads & Assets

• Conceptualise high-performing creative angles for ads based on consumer behaviour and intent.
• Guide the development of ad creatives, scripts, hooks, and narratives that drive recall and resonance—not just clicks.
• Collaborate with performance teams to iterate creatives based on data insights.

Offline Events, Pop-ups & Experiences

• Plan and execute offline brand experiences including pop-ups, events, brand activations, and community meet-ups.
• Ensure offline experiences are deeply aligned with brand philosophy and storytelling.
• Own brand presence, communication, and experience design at physical touchpoints.

Community Building & Brand Collaborations

• Identify and plug SEREKO into relevant community-building opportunities—wellness, skincare, mental health, and lifestyle spaces.
• Conceptualise collaborations and partnerships that feel authentic and brand-aligned.
• Help build long-term brand love, recall, and cultural relevance beyond paid media.

What We’re Looking For

• 2–3 years of experience in a D2C brand, preferably skincare, beauty, or wellness.
• Strong creative copywriting skills with a deep understanding of tone, emotion, and consumer psychology.
• Proven experience in campaign planning, product launch marketing, and brand storytelling.
• Strong grasp of consumer behaviour, customer data, and insight-led marketing.
• Ability to think strategically while executing fast in a startup environment.
• Comfortable working cross-functionally with performance marketing, design, product, and founders.
• Someone who understands that brand building is a long game—but knows how to win attention today.

Immediate Joiners are Preferred.