Influencer Marketing Manager

Job Title: Influencer Marketing Manager

Industry: Finance, Trading, Crypto / Web3

Location: Gurgaon (Global Influencer Handling)

Experience: 2 -3 Years (Relevant Experience Preferred)

Job Overview

We are looking for a performance-driven Influencer Marketing Manager with strong exposure to finance, trading, crypto, and Web3 influencers. The role involves identifying, negotiating, onboarding, and managing global influencers (India, Middle East, South East Asia) to execute ROI-focused campaigns.

This role requires excellent communication, negotiation, and relationship management skills, along with a strong understanding of influencer performance metrics and campaign optimization.

Key Responsibilities

Influencer Discovery & Outreach

• Identify, shortlist, and onboard finance, trading, crypto, and fintech influencers/KOLs.
• Source influencers across Instagram, YouTube, and Telegram for India, ME, and SEA markets.
• Evaluate influencers based on engagement, audience quality, geography, and past collaborations.

Negotiation & Campaign Execution

• Negotiate commercials, deliverables, timelines, and performance expectations.
• Finalize and execute campaigns including reels, stories, YouTube videos, live sessions, and Telegram posts.
• Ensure timely delivery of content as per agreed KPIs and brand guidelines.

Influencer Relationship Management

• Act as the primary point of contact for influencers.
• Build long-term relationships with high-performing creators.
• Handle coordination, queries, and conflict resolution professionally.

Performance Tracking & Optimization

• Track campaign performance (views, engagement, clicks, conversions, ROI).
• Optimize influencer strategy based on data insights and results.

Market & Trend Research

• Stay updated on influencer marketing trends in finance, crypto, and Web3.
• Identify new creators, platforms, and content formats.
• Ensure influencer content aligns with platform policies and financial advertising guidelines.

Required Skills & Qualifications

• Proven experience in Influencer Marketing (Finance / Trading / Crypto preferred).
• Strong negotiation and communication skills.
• Hands-on experience with Instagram, YouTube, and Telegram.
• Ability to manage multiple influencers and campaigns simultaneously.
• Comfortable working with global influencers and performance-driven campaigns.

Good to Have

• Experience with crypto exchanges, Web3 startups, fintech, or trading brands.
• Existing network of finance/trading influencers.
• Familiarity with influencer tracking and analytics tools.

What We Offer

• Opportunity to work with global finance & Web3 brands/influencers.
• Fast-growing, performance-focused work environment.
• Long-term growth and leadership opportunities.
• Real ownership of campaigns with exposure to large-scale budgets.
• 5-day work week with flexible hours, paid time off, and holidays.

Immediate Joiners are Preferred