Senior Manager - Retail Marketing - Consumer Durables

Job Summary:

The Senior Manager Retail Marketing, ISP Excellence/ISP Management, Sell Out is responsible for driving sell-out growth through strategic retail marketing initiatives across various channels. This role focuses on implementing effective sell-out strategies, enhancing retail productivity, and ensuring ISP excellence across GT, MT, CSD, and EBO channels. The incumbent will lead retail activation programs, manage teams and agencies, and build capabilities to maximize consumer conversion and market efficiency.

Key Responsibilities:

• Sell-out Growth: Develop and execute strategies to increase sell-out performance across all retail channels.
• Sell-out Strategy: Formulate and implement comprehensive sell-out plans aligned with business objectives.
• Retail Marketing & ISP Excellence: Drive retail marketing initiatives and ISP best practices across GT (General Trade), MT (Modern Trade), CSD (Consumer Sales & Distribution), and EBO (Exclusive Brand Outlets).
• Retail Productivity & Market Efficiency: Optimize retail operations to improve productivity and market penetration.
• Affordability & Consumer Conversion Programs: Design and execute programs focused on consumer affordability and conversion to boost sales.
• BTL Activations & EBO Marketing: Plan and manage below-the-line activations and marketing activities for EBOs to enhance brand visibility and engagement.
• Team & Agency Management: Lead, mentor, and manage the retail marketing team and external agencies to ensure high performance.
• Capability Building & Retail Training: Develop training modules and conduct retail training programs to enhance skills and knowledge at the retail level.

Qualifications & Skills:

• Bachelor's/Masters degree in Marketing, Business Administration, or related field.
• Proven experience in retail marketing, sales, or related roles, preferably in FMCG or consumer goods industry.
• Strong strategic thinking and planning skills.
• Excellent leadership and team management abilities.
• Strong communication and interpersonal skills.
• Ability to analyze market data and derive actionable insights.