Regional Key Accounts Manager - Modern Trade - FMCG - South India

Role Overview:

The Regional Key Accounts Manager for Modern Trade (South India) will serve as the primary architect of our growth strategy across major retail chains in the region. Based in Bangalore, you will be responsible for driving top-line revenue and market share by managing high-stakes relationships with National and Regional Modern Trade partners. You will work closely with cross-functional teams including supply chain, marketing, and finance to ensure seamless product availability and high-impact visibility. By translating consumer insights into actionable retail strategies, you will directly influence the brands footprint in the competitive South Indian market, ensuring we remain the preferred partner for our retail stakeholders.

Key Responsibilities:

• Lead negotiations with National and Regional Modern Trade chains to secure optimal shelf space, promotional slots, and favorable commercial terms that drive volume growth.
• Develop and execute annual business plans for key accounts, ensuring alignment between brand objectives and retailer-specific growth targets.
• Monitor and analyze regional sales performance, inventory levels, and competitor activity to proactively identify opportunities for market expansion.
• Collaborate with the supply chain and logistics teams to ensure high service levels and on-time delivery, minimizing stock-outs at the store level.
• Manage the regional trade marketing budget to implement effective in-store activations that enhance brand visibility and drive consumer conversion.
• Build and maintain long-term, strategic partnerships with category heads and procurement teams to ensure our brand remains a priority in their retail ecosystem.

Required Skillset:

• Demonstrated expertise in managing complex Modern Trade accounts with a proven track record of delivering consistent revenue growth in the FMCG or consumer goods sector.
• Exceptional negotiation and influencing skills, with the ability to navigate high-pressure discussions with senior retail stakeholders.
• Strong analytical mindset, capable of interpreting sales data and market trends to build data-backed business cases and retail strategies.
• Excellent communication and interpersonal skills, essential for leading cross-functional projects and maintaining strong relationships with internal and external partners.
• A postgraduate degree in Management from a premier business school is highly preferred, providing a strong foundation in strategic business planning.
• High degree of adaptability and comfort in a field-intensive, on-site role, with the ability to manage regional operations effectively from our Bangalore office.