Area Sales Manager - Staples

Job Summary:

The Area Sales Manager (ASM) is responsible for overseeing the sales operations within a designated geographical area for staple products such as atta, spices, and pulses. The ASM will lead a team of sales representatives, develop and implement sales strategies, manage key accounts, and ensure the achievement of sales targets and business growth.

Key Responsibilities:

1. Sales Strategy and Planning:

• Develop and implement sales strategies to achieve business objectives.
• Plan and execute sales campaigns and promotional activities.
• Monitor market trends and competitor activities to adjust strategies accordingly.

2. Team Management:

• Recruit, train, and manage a team of sales representatives.
• Set sales targets and performance metrics for the team.
• Conduct regular performance reviews and provide coaching and development opportunities.

3. Customer Relationship Management:

• Build and maintain strong relationships with key customers, distributors, and retailers.
• Address customer queries and complaints promptly to ensure high levels of customer satisfaction.
• Conduct regular visits to key accounts and potential customers.

4. Sales Operations:

• Oversee daily sales operations within the assigned area.
• Appointment of new Distributor and implementation of DMS.
• Ensure efficient distribution and availability of products in the market.
• Monitor and manage inventory levels to prevent stockouts and overstock situations.

5. Reporting and Analysis:

• Prepare and present regular sales reports, forecasts, and performance analysis.
• Analyse sales data to identify trends and opportunities for improvement.
• Provide insights and recommendations to senior management.

6. Compliance and Documentation:

• Ensure compliance with company policies and industry regulations.
• Maintain accurate records of sales activities, customer interactions, and market conditions.
• Prepare necessary documentation for sales operations and reporting.

7. Qualifications:

• Education: Bachelor's degree, MBA will be an added advantage.
• Experience: Minimum of 5 - 7 years of sales experience, preferably in the FMCG sector with a focus on staples like atta, spices, and pulses.

8. Skills:

• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Analytical and problem-solving abilities.
• Proficiency in MS Office, Excel, PowerPoint and sales management software.
• Ability to work under pressure and meet deadlines.

Language:

• South Indian regional language, English, and Hindi.

Working Conditions:

• Frequent travel within the designated area.
• Ability to work flexible hours, including weekends and holidays if required.