Manager - Trade Marketing & Consumer Activation - FMCG

Manager - Trade Marketing & Consumer Activation

Turn Distribution into Visibility, Trial and Consumer Offtake

Role: Manager - Trade Marketing & Consumer Activation

Location: Chennai

Experience: 6-10 years of progressive FMCG Trade Marketing or Consumer Activation experience

What We're Looking For:

• Experience: 6-10 years of progressive FMCG Trade Marketing, Sales Development or Consumer Activation experience.
• Core strength: Hands-on experience in BTL activation, in-store visibility, merchandising, trade programmes and consumer sampling.
• Sales understanding: Strong grounding in GT and MT execution, with the credibility to work closely with frontline sales teams.
• Commercial orientation: Experience managing trade budgets, schemes and activation spends with a strong focus on secondary sales and ROI.
• Execution leadership: Experience managing promoters, merchandisers or activation partners across markets.
• Brand building through execution: Evidence of improving visibility, category presence, offtake or market share through sustained in-market programmes.
• Analytical ability: Comfortable using secondary sales, outlet productivity and execution metrics to make decisions.
• Cross-functional mindset: Able to collaborate closely with Sales, Marketing, Supply Chain, Finance and external partners.
• Digital fluency: Comfortable collaborating with Digital Marketing where digital and physical activation intersect.
• Mindset: Entrepreneurial, field-oriented and comfortable building systems in a fast-moving organisation.

Who Will Thrive Here:

• Believe the best trade marketing happens in the market, not in PowerPoint.
• Understand the retailer and the end consumer equally well.
• Can move comfortably between a sales review, a store visit and an activation site.
• Think in terms of secondary offtake and ROI, not only activity completion.
• Can challenge Sales and Marketing constructively when market evidence says something different.
• Enjoy building brands through disciplined execution.
• Operate with ownership, pace, humility and commercial judgement.