Brand Growth Team Lead

Department: Sales, Marketing, Branding & Communications

Reporting: Marketing & Sales Manager

Employment Type: Full-Time, On-Site

Salary Range: ₹25,000 – ₹35,000 per month

Role Overview

The Brand Growth Team Lead is the guardian of everything Season Two looks, sounds, feels, and means to the market. This role is responsible for building, strengthening, and maintaining the Season Two brand across all customer touchpoints while supporting the growth of Season Two Senior Living, Ayurlaya and other projects.

Key Responsibilities

• Own and maintain brand consistency across all online and offline channels.
• Manage Season Twos brand identity, communication standards, and brand guidelines.
• Oversee website, social media, YouTube, Google Business Profile, and digital presence.
• Coordinate with designers, photographers, videographers, content creators, and agencies.
• Lead storytelling initiatives including resident stories, family testimonials, and brand campaigns.
• Develop and manage brochures, presentations, sales collateral, newsletters, and marketing materials.
• Plan and execute brand awareness campaigns, launch campaigns, and community events.
• Manage media relations, PR activities, award submissions, and brand partnerships.
• Conduct brand audits and ensure compliance with brand standards.
• Support S2 Valley launch activities and Ayurlaya growth initiatives.
• Build internal brand culture through training and brand induction programs.

Key Deliverables (First 6 Months)

• Brand Audit and Brand Health Assessment.
• Brand Guidelines / Brand Bible implementation.
• Standardized digital presence across all platforms.
• Sales collateral and presentation suite.
• Professional photo and video content library.
• Storytelling and testimonial campaigns.
• Brand partnership and PR initiatives.
• 6-Month Brand Growth Strategy Report.

Key Responsibilities

• Brand consistency score.
• Social media growth and engagement.
• Website traffic and enquiry generation.
• Campaign performance metrics.
• Media coverage secured.
• Content production targets achieved.
• Brand awareness growth.
• Support to lead generation and occupancy growth.

Required Skills

• Branding and communication expertise.
• Content marketing and storytelling.
• Social media management.
• Campaign planning and execution.
• Strong visual and creative judgment.
• Agency and vendor management.
• Presentation and communication skills.
• Project management and reporting.

Qualifications & Experience

• Bachelors Degree in Marketing, Communications, Branding, Business, design or related field.
• 2–5 years of experience in branding, marketing, communications, digital marketing, hospitality, healthcare, real estate, wellness, or lifestyle sectors preferred.

Ideal Candidate

• Creative and detail-oriented.
• Strong understanding of premium brand positioning.
• Ability to coordinate multiple projects simultaneously.
• Strong ownership mindset and execution capability.
• Passionate about building meaningful brands and customer experiences.

Role Objective

To make Season Two the most trusted, aspirational, and recognizable senior living brand in Kerala while supporting the successful growth Season Two