Performance Marketing Specialist

Company: Seventh Triangle Consulting

Location: Noida

About Us: Seventh Triangle Consulting is a tech and marketing integrated agency and a Shopify Plus partner in India. We cater exclusively to the e-commerce industry, offering top-notch performance marketing, retention marketing, and data analytics services. Join our dynamic team and be part of our journey to become one of the best e-commerce performance marketing agencies.

Position Overview: We are seeking an experienced and highly motivated Performance Marketer to join our performance marketing team. The ideal candidate will have a minimum of 2 years of hands-on experience in performance marketing within the e-commerce domain. The Performance Marketer will be responsible for managing Strategy Creation, client relationships, coordinating projects, and ensuring the successful delivery of marketing solutions.

Key Responsibilities

• Strategic Planning:
• Develop, execute, and manage full-funnel performance marketing campaigns across Meta (Facebook & Instagram), Google Ads (Search, Shopping, Display, YouTube), and other relevant channels.
• Collaborate with internal teams to build media plans aligned with business goals, product launches, and seasonal campaigns.
• Execution & Optimization
• Own daily campaign execution, including audience setup, creative pairing, budget management, and A/B testing.
• Optimize campaigns for CAC, ROAS, CTR, CVR, and other relevant KPIs to maximize efficiency and scale profitably.
• Set up tracking using tools like GTM, GA4, Facebook Pixel, and conversion APIs.
• Analytics & Reporting
• Monitor performance metrics regularly and prepare detailed performance reports with actionable insights.
• Analyze audience behavior, campaign trends, and website data to uncover growth opportunities.
• Client Relationship Management:
• Serve as the primary point of contact for clients.
• Build and maintain strong, long-lasting client relationships.
• Understand client needs and objectives, and ensure they are met.
• Project Coordination:
• Coordinate with internal teams to ensure timely and successful delivery of solutions.
• Manage project timelines, budgets, and deliverables.
• Ensure all projects are completed on time and within budget.
• Collaboration with Internal Teams:
• Work closely with the performance marketing, creative, and technical teams to deliver client projects.
• Ensure clear communication and alignment between all parties.

• Minimum of 2 years of hands-on experience in performance marketing within the e-commerce domain.
• Fluency in English with excellent verbal and written communication skills.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Data-driven mindset with the ability to analyze campaign performance and make data-informed decisions.
• Ability to build and maintain strong client relationships.
• Excellent problem-solving skills and the ability to resolve client issues effectively.
• Strong collaboration skills and the ability to work effectively with internal teams.