Product Launch Manager - Mumbai

We have an urgent opening for the role of the Product Launch Manager in a leading brand which is into cakes, pastry;s & other bakery products in Mumbai

Position : Product Launch Manager

Location : Govandi (E) in Mumbai

Education : Any graduate

Experience : 10 to 18 Years

Profile Overview : The Product Launch Manager owns end-to-end management of company products, all our delectable food and beverages from concept and development to launch, scale, optimization, and phase-out. The role ensures strong alignment between consumer demand, brand strategy, commercial goals, and operational readiness, working closely with NPD, Marketing, Sales, Supply Chain, Operations, Quality, and IT teams

Key Responsibilities :

1. Product Strategy & Portfolio Planning

• Own the overall product and menu growth strategy, covering core range, line extensions, seasonal and festive portfolios
• Build category and menu roadmaps aligned to brand priorities, consumer trends, and channel needs
• Identify opportunities for new launches, reformulations, rationalization, and discontinuation while keeping view of market benchmarks in terms of quality, price and length/breadth of the category

2. New Product Development (NPD)

• Lead products from ideation to launch
• Partner with R&D and culinary teams on NPD calendars, shelf life, cost targets, etc
• Drive structured trials, pilot runs, and readiness sign-offs across functions

3. Cross-Functional Launch Planning & Commercialization

• Own end-to-end launch planning across all channels, ensuring seamless coordination between Marketing, Sales, Supply Chain, Operations, Quality, and Technology
• Lead seasonal and festive launches, aligning timelines, pricing, volumes, and capacity with business priorities
• Own menu management and lifecycle changes, including coordination with IT for SKU creation, menu builds, pricing updates, and platform readiness
• Partner with Sales to enable channel-level and account-specific requirements, including exclusive SKUs.
• Finalizing and aligning pricing in alignment with commercial objectives.
• Coordinate with sales and supply chain to estimate demand forecasting for new launches, promotions, and seasonal spikes. Align with Supply Chain and procurement on capacity, raw materials, and risk mitigation
• Ensure launch readiness through structured checklists, reviews, and go-live governance, followed by smooth handover to execution teams
• Briefing and aligning the training, operations and Central Kitchen teams on launches and discontinuations.

4. Lifecycle Performance & Optimization

• Plan and execute product optimizations and product phase-outs with in coordination with CKs, Supply Chain and IT

5. Cross-Functional Leadership & Governance

• Act as the single-point owner for product lifecycle decisions, aligning stakeholders across functions
• Run structured forums for portfolio reviews, launch performance, and menu decisions
• Ensure clarity on ownership, timelines, documentation, and decision-making

Key Skills & Qualifications:

• Deep product knowledge of F&B through prior experience as chef or work experience in QSR or in Hospitality space
• Strong cross-functional launch planning and execution capability
• 2-3 years of experience in program management. Experience in F&B and/or FMCG industry will be preferred
• High comfort with complexity management and food products understanding at scale
• Ability to manage multiple launches and priorities in parallel
• Strong ownership mindset, attention to detail, and execution discipline

Package : 20.00 LPA to 25.00 LPA

Interested candidates can send their CVs to gayatripillaioasishr@gmail.com or click Apply or WhatsApp resume

WhatsApp number : 8657208751

• Regards,
• Gayatri Pillai
• gayatripillaioasishr@gmail.com