Assistant Manager - Digital Marketing

Digital Campaign Execution & Optimization

• Support planning and execution of integrated digital campaigns across paid media, CRM, SEO and SEM.
• Monitor campaign performance and proactively suggest optimizations to improve ROI and customer engagement.
• Collaborate with agencies and internal teams to ensure timely delivery and alignment with brand and business objectives.

Analytics & Reporting

• Build and maintain dashboards to track campaign performance, funnel metrics and customer behaviour.
• Translate data into actionable insights and present findings to senior stakeholders.
• Ensure accuracy of tracking and data integrity across platforms.

Platform & Martech Support

• Assist in managing digital platforms (web, mobile, CRM) with a focus on UX and performance.
• Support martech tool implementation and usage, ensuring platforms are leveraged effectively.
• Coordinate with IT and vendors on platform enhancements and troubleshooting.

Agency & Stakeholder Collaboration

• Act as a day-to-day contact for digital media agencies, ensuring alignment and accountability.
• Support cross-functional collaboration with brand, IT and agency teams to deliver cohesive digital experiences.

Budget & Performance Tracking

• Assist in managing digital budgets, ensuring efficient allocation and tracking of spend.
• Monitor ROI and provide recommendations for budget reallocation based on performance.