Mirae Assets Sharekhan - Assistant Vice President - Lead Generating Products

Direct Responsibilities
- Drive digital programs and campaigns for products with limited or no online journeys, including LAS, LAMF, Mirae Asset Sharekhan Education and Life Insurance.
- Plan, strategize and execute digital campaigns aimed at cross-selling and up-selling to relevant client segments.
- Collaborate with product, marketing, analytics and technology teams to design and implement targeted digital campaigns & integrating it with lead management system for closure.
- Monitor campaign performance metrics (reach, engagement, conversion, ROI) and optimize for better outcomes.
- Ensure all campaigns align with brand, compliance, and regulatory guidelines.
- Leverage automation tools and analytics to personalize client communication and improve campaign efficiency.
- Identify new opportunities to digitally position offline products and enhance their customer reach.
Contributing Responsibilities:
- Support the development and execution of digital engagement strategies to enhance product visibility and client experience.
- Collaborate with cross-functional teams and vendors for campaign planning and execution.
- Partner with the analytics team to track performance, analyze results, and refine targeting.
- Conduct market and competitor analysis to identify new opportunities for digital engagement.
- Provide campaign performance insights and recommendations to improve effectiveness and ROI.

- Innovating new methods to digitally position non-online products and streamline customer journeys. Product focused planned report and status update every week to the respected teams.
- Driving and tracking of Lead gen conversion of numbers for each product
- Provide feedback and insights to optimize digital program effectiveness