Shiprocket - Associate Director - Product Marketing - Growth & Revenue

About the Role:
This role owns aggressive growth in Shiprockets active seller base, with revenue depth (cross-sell, VAS, and new product adoption) as an equally critical second axis. You will run the full seller funnel: acquisition through activation, retention, and cross-sell, across India's largest e-commerce enablement platform.

You'll own the CLM team directly, and you'll be the business owner for the AI systems (predictive churn, lifecycle personalization, intent-based cross-sell) that make that funnel run with minimal manual effort. This is a full P&L-style ownership of two of marketing's most important numbers, with a team and a budget, reporting directly to the Head of Growth & Marketing.
What You'll Own:
1. Core Growth:
- Full-funnel ownership across acquisition, activation, retention and reactivation for our seller base, using a mix of comms, offers and rewards as well as other behavioural triggers.
- Own and drive the retention and reactivation charter at scale, helping improve the retention triangles and win back churned sellers, eventually helping increase the MTU count.
- Funnel diagnosis and fixes identifying and closing the top drop-off points per business line.
2. Revenue Depth:

- Revenue per seller, via cross-sell, VAS adoption, and uptake of newer products in our suite.
- Create and optimise PLG loops that drive the cross-sell charter.
- Working closely with business unit leaders to align on seller cohort targets and acquisition funnels.
3. CLM Team & Lifecycle Management:
- Direct ownership of the CLM team and its roadmap.
- Business owner for the predictive churn model, early-lifecycle onboarding personalization, and behavior/intent-based cross-sell triggers. Working with Analytics and Tech to get these from MVP to production.
- Ensuring every major CLM journey is instrumented, measured, and continuously improved.
- Fix the attribution model of CLM channels and make it RoI backwards.
What Success Looks Like:
- Step-change growth in the active, transacting seller base, with retention improving meaningfully at every key lifecycle milestone.
- A measurable lift in the share of sellers using 2+ products from our suite, and stronger adoption of our newer products.
- Material reduction in funnel drop-off at the top points of leakage for each business line.
- CLM/lifecycle AI agents live in production, not just piloted.
What We're Looking For:
- Strong, demonstrated fluency with AI as it applies to growth and lifecycle marketing. You should be the kind of person who's already thinking in terms of "what should be an agent, not a person," who can brief a churn model or a personalization engine credibly to a tech/data team, and who pushes your team to build for autonomy rather than manual execution.
- 8-12 years in growth, product marketing, or lifecycle/CRM roles, with at least a few years owning a number this size, ideally in fintech, marketplaces, D2C-enablement, or other high-velocity consumer/SMB businesses.
- A track record of owning full-funnel metrics end-to-end, not just one stage of it.
- Being a technical Product Marketing Leader / PLG Architect.
- Comfort working directly with BU CEOs, CPO, and CTO. This role sits at the intersection of marketing, product, and the business, and requires someone who can hold their own in those rooms.
- Strong with data. Comfortable defining metrics, reading cohort and funnel data, and making the call on what to fix first.
- Has managed people and teams before, ideally a function as operationally heavy as CLM/lifecycle.
Bonus:
- Prior experience building or scaling a CLM/lifecycle function from a largely manual to a largely automated state.