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Job Description
Job Title: Social Media Manager
Location: BKC, Mumbai
Company: Shriram Finance
About Shriram Finance
Shriram Finance is one of Indias leading diversified financial services companies, committed to serving the aspirations of millions.
Role Overview
We are looking for a passionate and creative Social Media Manager with around 2 years of experience in managing social media for brands or agencies. In this role, you will be responsible for building Shriram Finances digital voice, managing our social media presence, and driving meaningful engagement across platforms.
Key Responsibilities
- Manage and grow the official social media handles of Shriram Finance (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, etc.)
- Plan, create, and publish engaging content aligned with brand guidelines and business goals
- Work closely with internal teams and agency partners to execute social media campaigns and content calendars
- Monitor social media trends, conversations, and competitor activity to identify opportunities
- Track, analyze, and report on key metrics such as reach, engagement, follower growth, sentiment, and campaign performance
- Respond to comments, queries, and community interactions in a timely and brand-appropriate manner
- Coordinate with designers, video editors, and copywriters to create high-quality content
- Support integrated marketing campaigns and brand-building initiatives by ensuring strong social media amplification
- Stay updated on platform algorithm changes, best practices, and emerging formats
- Ensure all communication reflects the brand personality, values, and tone of voice
- 2+ years of experience working in a social media agency or brand marketing team
- Strong understanding of major social platforms and their content ecosystems
- Ability to develop content ideas, write copy, and manage content calendars
- Familiarity with analytics tools such as Meta Business Suite, LinkedIn Analytics, YouTube Studio, Google Analytics, etc.
- Basic understanding of performance metrics, paid media fundamentals, and influencer marketing
- Strong communication skills (written and verbal)
- Creative thinking, attention to detail, and a passion for storytelling
- Ability to manage multiple projects and deadlines
- Experience in BFSI is a bonus but not mandatory
- Opportunity to work with one of Indias largest and most trusted financial services brands
- A collaborative and inclusive work environment
- Scope to innovate and build a strong digital presence at scale
- Opportunities for professional learning and growth
This job is provided by Shine.com
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