Social Media Manager

• Own Shyles day-to-day social media presence, primarily across Instagram
• Develop and execute the monthly content strategy and content calendar
• Come up with original, unconventional and high-impact content ideas
• Conceptualise and create Reels, videos, carousels, static posts, Stories and campaigns
• Personally handle or actively participate in video and static creative editing
• Create visually compelling jewellery/fashion content with a strong understanding of aesthetics, composition, typography and storytelling
• Use AI tools extensively to create new concepts, visuals, videos, animations and experimental content
• Experiment with AI-generated videos, visual effects, transitions, image manipulation and new content formats
• Stay ahead of Instagram trends, viral formats, memes, sounds and emerging content styles
• Plan and coordinate shoots and work closely with the creative team
• Write strong hooks, captions and CTAs
• Identify opportunities for content to become shareable and viral
• Monitor content performance across reach, views, engagement, saves, shares and follower growth
• Use analytics to understand what is working and continuously improve the content strategy
• Track competitor and international fashion/jewellery brands for inspiration and emerging trends
• Work closely with the founders to convert brand ideas into compelling social content

• Atleast 1 year of experience in social media/content creation, preferably in D2C, fashion, jewellery, beauty or lifestyle
• Excellent understanding of Instagram and Reels
• Strong video editing skills — you should be comfortable editing Reels yourself
• Strong static creative/design skills and an excellent eye for aesthetics
• Strong understanding of storytelling, visual composition, typography and branding
• Hands-on experience with tools such as CapCut, Premiere Pro, After Effects, Canva, Photoshop or similar
• Strong familiarity with AI-powered creative tools and a genuine interest in experimenting with new AI workflows
• Ability to use AI creatively to generate visual concepts, videos, images and content ideas
• Excellent understanding of current social media trends and formats
• Strong copywriting and communication skills
• Highly proactive, curious and experimental
• Comfortable working directly with founders in a fast-paced startup environment

You should be someone who sees a jewellery piece and thinks:

Someone who can see a trend today and think:

And someone who is excited about using AI + creativity + editing to create content that hasnt been seen before.

If you are someone who simply schedules posts and waits for instructions, this role isnt for you.

WhatsApp: 8384069624

Email: [HIDDEN TEXT]