Digital Marketing Executive - Goa

We are seeking a highly skilled Digital Marketing Strategist with strong agency experience to join our dynamic team. The ideal candidate will take a leadership role in developing and executing omnichannel marketing strategies to drive customer acquisition and lifetime value. You will collaborate closely with teams in different locations to deliver high-performing campaigns across paid and organic channels.
Responsibilities:

• Develop and implement comprehensive marketing strategies across digital and offline channels.
• Oversee and optimize all paid lead generation channels, including Google, Facebook, Instagram, YouTube, and more.
• Translate brand strategy into actionable marketing objectives and campaign plans.
• Monitor campaign performance, generate insights, and adjust strategies to meet KPIs.
• Manage direct-to-consumer websites ad tech and analytics, including tracking pixels, Google Tag Manager, and Google Analytics.
• Ensure consistent messaging and brand positioning across all platforms.
• Collaborate with cross-functional teams to support product launches and community engagement.
  

Requirements:

• 2+ years of experience in Paid Search (PPC), Google Shopping, Display, and Video Ads (YouTube experience preferred).
  
• Proven experience managing Meta, Google, Youtube ads with advanced targeting and optimization.
• Strong background in digital marketing, data analysis, and campaign strategy.
• Proficiency in Google Analytics, Google Tag Manager, and product feeds.
• Experience working directly with clients and managing PPC accounts across different business verticals.
• AdWords certification is a plus.
• Excellent analytical, organizational, and communication skills.
• Ability to work independently and manage multiple projects effectively.
  

Professional Competencies:

• High attention to detail and accuracy.
• Strong problem-solving and strategic thinking abilities.

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  Ability to work under pressure and meet deadlines.
• Self-motivated with a strong sense of accountability.
• Creative mindset with a focus on driving results.
  

Work Style & Environment

• Office-based Role: The position requires working from the office, collaborating in real-time with the team.
• US Shift Coordination: Flexible work schedule in line with US-based hours, allowing for cross-functional team coordination across different time zones.
  

Important Information for Candidates

• SJ Innovation does not ask for any payment at any stage of the recruitment process.
• We do not charge fees for job applications, interviews, offer letters, training, or onboarding.
• If you receive any suspicious call, message, or email claiming to represent SJI, please report it immediately to: [HIDDEN TEXT]