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Job Description
- Customer Community & Advocacy
- Build and nurture relationships with customers to foster authentic advocacy, not manufactured testimonials
- Partner with Sales, Product, and Customer Success to identify customers finding real value, and guide them from early success toward public advocacy while navigating internal stakeholder alignment and approvals along the way
- Develop account-level advocacy plans that map priority customers to the right story, format, and moment
- Stand up and run a customer advisory board, giving our most engaged customers a real voice in product direction and go-to-market
- Bring customers and partners together, creating co-marketing moments, joint events, and shared stories that show the strength of the full ecosystem.
- Storytelling & Content
- Own the customer storytelling program end to end: identification, development, production, and distribution
- Create case studies, video, and campaign content that help the market understand faster what's actually possible, grounded in what real customers have already figured out
- Work with Communications to shape and time customer announcements, turning deployments and expansions into coordinated press, content, and social moments
- Sales & Revenue Enablement
- Guide Sales on how to use customer stories and references effectively to accelerate deals
- Build and maintain a reference program that matches the right customer voice to the right prospect conversation
- Programs & Platforms
- Stand up customer loyalty and advocacy programs from the ground up
- Own Skan AI's presence on G2 and similar review platforms, driving review generation, managing ratings and profile content, and using reviews as a source of customer proof and competitive positioning
- Qualifications
- 8+ years of experience in customer marketing, ideally at an enterprise technology or AI company
- Exceptional writing and strategic narrative skills and shaping which story matters, with a track record of turning customer wins into stories that drove real business outcomes
- Experience building relationships with technical executives and business leaders at large enterprises
- A track record of guiding customers from early success to public advocacy, including navigating legal and brand review
- Judgment for narrative discipline in noisy, high-stakes markets and knowing which story earns trust with a regulated-industry buyer. Comfortable building programs and infrastructure from the ground up
- Nice to Have
- Experience in banking, insurance, or other regulated industries
- Experience standing up customer advisory boards or executive event programs
- Experience running co-marketing or joint programs with technology or channel partners
- Familiarity with agentic AI or enterprise automation markets
- Experience managing G2 or similar review-platform programs (rating growth, review generation campaigns, badge/award cycles)
Skills
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