Senior Manager - International Sales - FMCG

Responsibility Areas KRAs

1. International Business Development

• Develop Internal Sales within group Company (Angloa / Congo & Others)
• Develop and expand business across African countries by identifying new customers, distributors, wholesalers, and strategic partners.
• Drive sales of FMCG Goods, Agro Products, Electronics Goods, Confectionery and other Items in African markets
• Identify new business opportunities through market intelligence, trade fairs, and networking
• Build long-term relationships with internal customers / importers / manufacturers and distributors

2. Sales & Revenue Growth

• Achieve sales targets and profitability for assigned African territories.
• Generate export orders and negotiate commercial terms
• Prepare sales forecasts and market development plans

3. Customer Relationship Management

• Monitor customer performance and increase market share
• Manage customer lifecycle from lead generation to repeat business
• Travel and meet customers across Africa

4. International Travel

• Open to extensive travel across African countries

5. Export Coordination

• Represent company at exhibitions and trade fairs
• Coordinate with Procurement, Logistics, Finance and Documentation

6. Market Intelligence

• Ensure shipment and payment follow-up
• Monitor competition and identify new opportunities

7. Reporting

• Recommend new products based on market demand
• Submit sales pipeline and travel reports

Key Interactions

Internal

• Production/Operations Department
• Finance/Accounts Department
• Quality Control/Assurance Team

External

• Suppliers/Vendors
• Service Providers
• Auditors/Regulatory Bodies Essentials

Required Skills & Competencies

• Strong International Sales & Business Development skills
• Experience in African markets / Economics / Politico - economic / demographic.
• Excellent English communication and negotiation skills
• Knowledge of FMCG, Agro, Electronics & Confectionery products
• CRM, MS Excel & ERP proficiency
• Ability to travel internationally
• Good team management, coordination, and analytical thinking
• Familiarity with Asian, Far East, Europe, and African market trends and challenges

Additional Requirements

• Existing customer network in Africa preferred
• Must have travelled extensively in African countries
• Experience generating export business independently
• Knowledge of export documentation and Incoterms
• Open to frequent international travel

Behavioural Competencies

• Effective communication and coordination
• High attention to detail and urgency
• Negotiation and analytical thinking
• Self-driven and proactive mindset