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Job Description
We're Hiring - Senior Manager - Retention Marketing
Location: Mumbai
Work Mode: Full-time / On-site
Experience: 7 - 12 Years
About the Role:
We are looking for a Senior Manager - Retention Marketing to drive retention, loyalty, and customer LTV across Nykaa's beauty and fashion businesses. The role involves leading CRM, CLM, bank partnerships, affiliate marketing, and external growth partnerships.
Key Responsibilities:
- Own cohort retention metrics and drive loyalty and repeat purchases.
- Execute CRM/CLM campaigns across email, SMS, push, and in-app.
- Lead bank and payment partnerships for offer planning and growth.
- Manage affiliate ecosystem (CashKaro, Admitad) and 3P partnerships (PhonePe, Paytm, Cred).
- Consolidate marketing spend and drive cost optimization.
Requirements:
- MBA/PGDM in Marketing.
- 5 - 6 years in Retention Marketing, CRM, Affiliates, or Growth Marketing.
- Strong understanding of segmentation, funnels, and lifecycle communication.
- Hands-on with Clevertap, MoEngage, Mixpanel, AppsFlyer, Google Analytics.
- Strong analytical and stakeholder management skills.
Who You Are:
- Strategic thinker, Data-driven, Ownership-driven, Strong collaborator.
- Ready to drive retention for India's leading beauty platform? Let's connect!
Skills
Growth MarketingUsage & RetentionMarketingAffiliate MarketingWeb AnalyticsAffiliate MarketingOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Skyleaf Consultants has been providing a variety of Human Resource Solutions for over a decade to diverse customers across industries in APAC, EMEA. Skyleaf Consultants has a great work environment with good people around.. An employee gets full liberty on their respective responsibilities
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