Product Marketing Manager

About The Team

The Product Marketing team at smallcase drives product-led growth by shaping user journeys, optimising conversion funnels, and scaling feature adoption across product lines. We sit at the intersection of Product, Analytics, and Business, turning complex financial instruments into intuitive, high-converting user experiences.

About The Role

As a Product Marketing Manager, you will be the growth engine for your assigned product lines. You will own the health of the product - from the moment a user lands on a screen to the point of successful investment - using data-driven experiments and a deep understanding of user cohorts to move the needle on business targets.

What Youll Be Doing

Lifecycle ownership: You will be crafting journeys both on-product (using marketing-owned product assets like Landing Pages, Collections, Banners, App Stories) and off-product (comms: WhatsApp, Push Notifications, Emails, RCS via CPaaS tools) to help the customers move ahead in their investment journey

Driving Acquisition: You will work closely with the paid marketing team and the brand marketing team to work on acquisition campaigns and help prospects make their first investment on smallcase

Driving Retention & Engagement: You will craft strategies around messaging, pricing, and discount frameworks to drive user retention and engagement.

Driving Cross-sell & Life-time Value: You will help our existing customers explore and adopt newer products, and help increase their overall Life-time Value (LTV) for business growth. At the same time, youll have to ensure there is product fitment for user cohorts, and we dont end up losing trust gained from our customers.

GTM & feature adoption: Manage end-to-end Go-To-Market strategies for new products & features, ensuring every launch translates into measurable adoption.

You are the right fit if you have

Relevant experience: 4-6 years of experience in Product Marketing, Growth, or Lifecycle Marketing at a growth-stage B2C company. Experience at a fintech startup is a strong plus.

Relevant skills: Prior experience and expertise in handling CPaaS tools like Clevertap and MoEngage. You must know how to build complex automated journeys, perform A/B tests on nudges, manage user properties, and analyse campaign attribution.

Analytical rigour: You dont just report numbers; you find the why behind the data. You are comfortable diving into Mixpanel, Amplitude, or similar tools to pull your own data and turn numbers into actionable insights.

Copywriting chops: The ability to turn a complex feature spec into an irresistible value proposition for different user personas.

Bias for action: You are a self-starter who can drive projects independently across cross-functional teams (Product, Design, and Ops).

Right attitude: You thrive in chaos. Quick in decision-making and adapting to topical campaigns, last-minute changes, and learning by experimentation. You are enthusiastic about new ideas, yet understand that compliance might shoot down most of them.

About Smallcase

At smallcase, we are changing how India invests. smallcase is a leading provider of investment products & platforms to over 10 million Indians. smallcase was founded in July 2015 by three IIT Kharagpur graduates, Vasanth Kamath, Anugrah Shrivastava and Rohan Gupta.

smallcase has been focused on offering innovative investing experiences & technology. Our platforms are used by over 300 of Indias largest financial brands and most respected institutions. We are backed by world-class investors including top-tier funds, institutions and operators from the capital markets space who believe in our mission of enabling better financial futures for every Indian.

Life at smallcase

We are not just building a business, we are making a long-lasting impact both in the wealth & assets landscape with our unique technology & expanding ecosystem. Over the last 11 years, our team, products, and platforms have grown and so have our ambitions.

Innovation remains at the heart of what we do. Our other core values are transparency, integrity & long-term thinking. Our key asset has always been our people, and we empower individuals to build and do some of the best work in their lifetimes at smallcase. Flexibility, ownership and constant feedback loops are some of the ways we keep evolving the working environment.

Skills: gtm,moengage,product marketing,clevertap