Associate Product Manager

Company Description

Smartifai is a leading provider of audience context solutions that leverages advanced technologies, including computer vision, machine learning, and natural language processing, to enable advertisers and marketers to gain actionable insights, deliver personalized experiences, and win attention in the competitive landscape. We are committed to unlocking the true potential of contextual marketing and are seeking top talent to join us on this transformative journey.

Job Title: Associate Product Manager - Ad Tech

Company: Smartifai

Location: Bangalore (On-Site)

Position Overview: We are looking for an experienced Associate Product Manager (APM) who is well-versed in the intricacies of the ad tech landscape, particularly in areas such as DSPs, DMPs, SSPs, Open Exchanges, and Ad Servers. The ideal candidate will have a comprehensive understanding of the programmatic ecosystem and be capable of leveraging this knowledge to drive our product development efforts.

Key Responsibilities:

Ad Tech Expertise (Mandatory): This role demands an in-depth understanding of the entire AdTech ecosystem, encompassing elements such as Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), Supply-Side Platforms (SSPs), Open Exchanges, SSAI, and Ad Servers.

You will be required to acquire comprehensive theoretical and practical knowledge of this ecosystem during your probationary period. The set Key Performance Indicators (KPIs) will guide you in covering all aspects of the AdTech ecosystem for your growth and benefit.

Programmatic Mastery: Demonstrate a thorough understanding of programmatic advertising, real-time bidding (RTB), and the programmatic buying and selling processes.

Product Strategy: Develop and execute a comprehensive product strategy that aligns with the evolving needs of the ad tech industry and our clients.

Market Research: Conduct extensive market research to identify trends, opportunities, and potential gaps in the ad tech ecosystem that can inform product development.

Product Development: Collaborate with cross-functional teams, including engineering and data science, to define product requirements, create roadmaps, and oversee the development process.

Product Launch: Lead the successful launch of new ad tech products and features, ensuring they meet client needs and industry standards.

Competitive Analysis: Keep a close eye on industry competitors, their product offerings, and market positioning to maintain a competitive edge.

Data-Driven Decision Making: Utilize data analytics and insights to make informed product decisions and optimizations.

Product Delivery:

• Collaborate closely with the design and engineering teams to write and validate feature specifications.
• Coordinate the creation of user stories with the squad and actively follow up on progress.
• Contribute to quality assurance efforts in collaboration with the data and customer teams.

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Product Rollout and Iteration:

• Work alongside the Product Marketing team to design a successful rollout plan for new features and products.
• Effectively communicate releases and product evolutions to the team.

Qualifications:

• Proven experience (1-3 years) in a product management role within the ad tech industry.
• Exceptional analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a dynamic, cross-functional team environment.
• Strong leadership and project management abilities.
• Bachelors degree in a relevant field (MBA is a plus).

Why Smartifai:

• Opportunity to work with cutting-edge technology in the ad tech space.
• Collaborative and innovative work environment.
• Career growth and development opportunities.
• Be a part of a dynamic team shaping the future of digital advertising.

If you possess the qualifications, experience, and commitment to excel in this role, we encourage you to apply and become a valuable part of the Smartifai team, where innovation and growth opportunities await. Join us in shaping the future of digital advertising!