Vice President - Digital Publisher Acquisition - AdTech Startup

Founding Vice President - Digital Publisher Acquisition

Location: Remote, India-Bengaluru, India-Gurgaon
Company Overview: We are a fund-backed new AdTech platform providing digital publishers with access to a unique set of advertising demand exclusive to our platform. At a time of falling fill rates, we help digital publishers to monetize higher portion of their digital ad inventory.
Role Overview: Having already lined up advertiser demand for our AdTech product at the launch stage, we are adding a digital publisher handler to join our founding team to handle Digital Publisher acquisition, leading on to become a full-time VP in next 3 months, subject to performance. This position will be responsible for growing and managing a portfolio of small-to-midsize digital publishers in India. The ideal candidate will have a deep understanding of the digital ad industry, programmatic ads and the role of small ad-exchanges.
Key Responsibilities:
- Develop and execute a strategic outreach plan to acquire non-exclusive digital ad inventory funnel from 1,000+ Indian digital publishers of all sizes.
- Build and maintain strong relationships with existing digital publishers while providing ongoing support and training.
- Collaborate with internal teams to ensure seamless integration of new publishers onto the platform.
- Stay up-to-date with industry trends and developments, and provide insights and recommendations to the management team.
- Analysing data to identify trends, insights, and areas for improvement including weeding out digital publishers with bot-user patterns.
Requirements:
- To apply for this job, please add to your resume or cover letter a list of your top-100 publisher names and total revenue from them.
- A freelancer or founding team member of a startup in SSP, Ad-Exchange or digital publisher aggregation vertical will be highly valued.
- Bachelor's/PG degree in marketing, business, or a related field.
- More than 5 years of experience in digital publishing, programmatic advertising, or a related field in the given region.
- Experience in creating a network of more than a 1,000 digital publishers, and onboarding them on SSPs or Ad-exchanges.
- A self-starter with an ability to work independently as much as a part of a team.
- Excellent communication and interpersonal skills.
- Strong project management and organizational skills.