Influencer Marketing Manager

Influencer Marketing Manager | Paschim Vihar, New Delhi

Job Overview

Were looking for an Influencer Marketing Manager to take full ownership of influencer marketing at Social Bird Media. This is an onsite leadership role based in Paschim Vihar, New Delhi, designed for someone who thrives in a fast-paced marketing agency environment, can drive strategy end-to-end, and consistently deliver high-quality campaign outcomes.

You will be the go-to leader for influencer marketing—owning creator strategy, negotiations, campaign delivery, client stewardship, and building/training a high-performing team.

Why Social Bird

At Social Bird Media, youll work across diverse brands, creators, and campaigns, with the opportunity to take ownership, build industry relationships, and shape our influencer marketing function from the ground up.

Key Responsibilities

• Lead influencer marketing strategy across multiple client accounts, aligning campaigns with business and brand objectives.
• Own the end-to-end influencer marketing function—from creator strategy, profiling, and sourcing to negotiations, execution, reporting, and campaign closure.
• Build and maintain a strong creator ecosystem, including influencers, talent managers, agencies, and emerging creators.
• Drive creator negotiations with exceptional skill—commercials, deliverables, contracts, timelines, and long-term partnerships.
• Develop strategies to build exclusive and long-term creator relationships with Social Bird.
• Take full ownership of client relationships: understand business objectives, present strategic influencer marketing recommendations, and ensure client satisfaction.
• Drive campaign performance by tracking reach, engagement, conversions, ROI, and other relevant KPIs.
• Identify new creators, platforms, trends, and content formats that create opportunities for clients and Social Bird.
• Build processes and best practices to improve campaign execution, creator management, and overall team efficiency.
• Ensure strong TAT discipline for new briefs/sheets—profiling, shortlisting, outreach, and closure—without compromising quality.
• Mentor, train, and guide junior team members, supporting them with sourcing, negotiations, campaign execution, and relationship management.
• Work closely with internal teams to ensure campaigns are delivered effectively, creatively, and on time.

Required Qualifications

• 5–8 years of experience in influencer marketing, preferably in a marketing agency environment (must-have).
• Proven experience independently leading end-to-end influencer campaigns, including large-scale campaigns—from strategy and creator selection to execution, reporting, and closure.
• Demonstrated ability to deliver strong, measurable deliverables consistently in a high-volume, multi-client agency setting.
• Strong profiling skills: ability to quickly understand brand needs, audience, and creator fit; build accurate, insight-led creator sheets with tight TAT.
• Exceptional negotiation skills: proven track record of securing favorable commercials, deliverables, exclusivity, and long-term partnerships.
• Proven experience in managing and mentoring teams, including delegating tasks, monitoring performance, ensuring timely delivery, and upskilling team members in campaign execution, creator management, and negotiation.
• Excellent leadership, communication, client management, and relationship-building skills.
• Ability to manage multiple campaigns, budgets, teams, and deadlines simultaneously while maintaining quality and client satisfaction.
• Strong ownership mindset with the ability to make decisions, solve problems, lead teams, and drive results independently.

Preferred Skills

• Strategy: Ability to develop influencer strategies rooted in brand objectives and audience insights.
• Creator Network: Strong, active relationships across influencers, talent managers, and agencies.
• Negotiation: Advanced ability to negotiate commercials, deliverables, contracts, and long-term partnerships.
• Analytics: Solid understanding of campaign metrics, ROI, engagement, reach, and conversions.
• Leadership & Team Building: Ability to mentor team members, set clear expectations, and build efficient campaign processes.
• Platform Expertise: Strong understanding of Instagram, YouTube, and the wider creator ecosystem.
• Agency Fluency: Comfortable operating in a fast-paced, client-serving agency environment with high accountability for TAT and deliverables.