Executive Performance Marketing

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
12-16 years
Maharashtra, Navi Mumbai
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

    The Executive Performance Marketing role at Sociomark requires a dynamic and results-driven individual to oversee and enhance paid advertising campaigns on Google and Facebook. The ideal candidate should possess hands-on experience in strategizing, implementing, and evaluating ad campaigns to enhance lead generation, sales, and return on investment.

    Key Responsibilities:

    • Planning and executing performance marketing campaigns on Google Ads and Facebook Ads Manager.
    • Monitoring and refining campaigns to meet key performance indicators such as Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Lead (CPL), and Return on Advertising Spend (ROAS).
    • Conducting keyword research, audience targeting, and A/B testing to optimize campaign performance.
    • Generating performance reports and proposing strategies for enhancement.

    Requirements:

    • Minimum 2 years of experience managing Google and Facebook advertising platforms.
    • Proficient analytical skills and a deep comprehension of campaign metrics.

    - Familiarity with tools like Google Analytics and Tag Manager would be advantageous.,

Skills

AdvertisingCampaign PerformanceFacebook AdsGoogle AdsKeyword ResearchMarketing CampaignsPaid AdvertisingMarketingKeyword ResearchAB TestingCampaign ManagementGoogle AnalyticsROI AnalysisFacebook AdsPerformance MarketingGoogle AdsGoogle Tag Manager

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