Digital Marketing Specialist

Job Summary:

We are seeking a proactive and results-oriented Marketing Executive to support our marketing initiatives in Rajkot.The ideal candidate will have a strong understanding of AI-driven SEO, lead generation automations, and digital marketing strategies. This role requires excellent communication skills, creativity, and the ability to work with marketing automation tools to generate qualified leads and enhance online visibility.

Responsibilities:

• Assist in developing and executing digital marketing campaigns focused on lead generation and brand visibility.
• Implement and optimize AI-based SEO strategies to improve organic search performance.
• Manage and monitor marketing automation workflows for email campaigns, lead nurturing, and follow-ups.
• Collaborate with sales and marketing teams to generate high-quality leads.
• Analyze campaign performance metrics and suggest actionable improvements.
• Support content creation for blogs, social media, emails, and landing pages.
• Stay updated on emerging marketing tools, trends, and best practices in AI-driven marketing.
• Ensure communication and messaging is consistent across all digital channels.

Education:

• Bachelors degree in marketing, Business Administration, Information Technology, or a related field.

Experience:

• 1+ Year

Must Have:

• Proficiency in communication both written and verbal.
• Knowledge or hands-on experience with AI-based SEO tools and lead generation automations.
• Basic understanding of CRM and marketing automation platforms.
• Analytical mindset with the ability to interpret campaign data.
• Creativity and willingness to learn emerging marketing technologies.