Softobiz Technologies - Growth Product Manager

About the Engagement:

Softobiz Technologies is hiring for its Global Capability Center (GCC) partnership with a leading US-based digital health company.

This role is based in India and will be fully embedded within the GCC, supporting a high-growth direct-to-consumer telehealth platform serving patients across the United States.

Role Overview:

In this role, the intake is not just a form. It is the beginning of the customer relationship, the sales process, the trust-building process, and one of the most important conversion points in the business.

We are looking for someone to fully own and optimize the patient intake experience from the moment a user clicks an ad through intake completion, approval, onboarding, and conversion into a long-term member.

This person will obsess over how humans think, behave, hesitate, trust, convert, and abandon throughout the intake journey.

You will combine psychology, product thinking, marketing, analytics, experimentation, and operational execution to create a best-in-class intake experience that feels simple, trustworthy, supportive, and frictionless.

You will work cross-functionally across growth, engineering, design, lifecycle marketing, operations, clinical, and support teams to continuously improve conversion rates, customer experience, retention, and unit economics.

What You'll Own:

• End-to-end ownership of the Healthcare GCC's patient intake experience
• Intake funnel optimization across web, mobile, and lifecycle touchpoints
• Conversion rate optimization and experimentation strategy
• Patient onboarding flows and activation experiences
• Intake abandonment reduction and recovery systems
• Intake messaging, positioning, and trust-building experiences
• Cross-sell and upsell opportunities throughout onboarding
• Intake analytics, reporting, and funnel diagnostics
• Coordination between marketing, product, clinical, support, and operations teams
• Intake-related AI automations and workflow improvements
• Ongoing iteration of intake questions, flow logic, UX, and messaging

What You'll Be Thinking About Daily:

• Why are users dropping at this step?
• What emotion is the customer feeling here?
• Does this question create anxiety or trust?
• Is this experience helping users feel confident and supported?
• How do we reduce friction without sacrificing quality?
• How do we improve CAC efficiency through better conversion?
• What messaging creates the highest trust and completion rates?
• What experiments should we run next?
• How do we make the intake feel less like paperwork and more like guidance?

Responsibilities:

• Analyze intake funnel performance and identify conversion opportunities
• Run A/B tests and iterative experiments across intake flows
• Partner with designers and engineers to improve UX and conversion
• Build dashboards and reporting around funnel performance and cohort behavior
• Work closely with lifecycle marketing on SMS, email, and re-engagement flows
• Partner with support teams to identify customer pain points and confusion
• Collaborate with clinical and compliance teams to ensure safe and compliant experiences
• Improve intake-to-order conversion, approval rates, retention, and contribution margin
• Develop systems to recover abandoned users and improve completion rates
• Own intake KPIs and continuously improve performance over time

Qualifications:

• 6-8+ years in growth product, conversion optimization, onboarding, lifecycle marketing, e-commerce, or related fields
• Strong understanding of customer psychology and conversion behavior
• Experience optimizing funnels, onboarding experiences, or subscription businesses
• Comfortable working with analytics, experimentation, and data-driven decision making
• Strong product instincts with the ability to balance business goals and customer experience
• Ability to work cross-functionally and move quickly in a high-growth environment
• Excellent written communication and customer empathy
• Experience with DTC, healthcare, telehealth, subscription, or e-commerce businesses is a strong plus

Bonus Points:

• Experience with telehealth or healthcare consumer journeys
• Experience with lifecycle tools such as Customer.io, Braze, Klaviyo, or HubSpot
• Familiarity with analytics platforms such as Mixpanel, Segment, BigQuery, or Northbeam
• Experience using AI tools and automation systems to improve workflows and personalization
• Strong understanding of direct response marketing and performance creative

Success in This Role Looks Like:

• Higher intake completion rates
• Lower CAC through improved conversion
• Increased approval and purchase rates
• Better retention and customer satisfaction
• Faster experimentation cycles
• Reduced friction across the patient journey
• A patient experience that feels premium, trustworthy, and effortless

This role sits at the heart of one of the most important products in a high-growth digital health business. The right person understands that small moments inside a funnel can dramatically impact trust, conversion, retention, and long-term customer value and is excited to own and improve every one of them.