Softobiz Technologies - SEO Specialist

SEO Specialist Strategy + Hands-on Execution

Location: Hyderabad (Work From Office)

Role Overview

Were hiring an SEO Specialist who brings both strategic thinking and tactical execution to the table.

This is an individual contributor role, perfect for someone whos fluent in technical SEO, experienced with AI-first trends, and ready to build scalable, content-aligned search strategies that drive performance.

Key Responsibilities

• Lead SEO strategy across web properties including audits, technical fixes, on-page optimization, and content planning.
• Own on-page, off-page, and technical SEO from metadata to link-building to schema markup.
• Develop scalable keyword strategies and align them with business goals and content plans.
• Stay current with AI-led SEO, voice search, zero-click content, and intent optimization.
• Monitor and report on key metrics (rankings, CTR, bounce rate, Core Web Vitals).
• Collaborate with content, dev, and design teams to execute SEO tactics end-to-end.

Requirements

• 3-4 years of proven SEO experience in B2B/tech domains.
• Deep understanding of Google Search algorithms, content indexing, crawl budgets, mobile-first SEO, and site architecture.
• Proficiency with SEO tools like SEMrush, Ahrefs, Screaming Frog, SurferSEO, GA4, Search Console, etc.
• Knowledge of structured data, Core Web Vitals, and page speed optimization.
• Ability to translate SEO insights into business actions.

Nice to Have

• Experience optimizing for AI search experiences like ChatGPT, SGE, or Bing AI.
• Familiarity with CMS systems (WordPress/Webflow), HTML/CSS basics, and headless CMS structure.
• Comfortable building SEO dashboards and content tracking systems.

About Softobiz

• Innovation begins with like-minded people aiming to transform the world together.
• At Softobiz, we invite you to become a part of an organization that has been helping clients transform their business by fusing insights, creativity, and technology.
• With a team of 300+ technology enthusiasts, we have been trusted by leading enterprises around the globe for over 12+ years.
• At Softobiz, we foster a culture of equality, learning, collaboration, and creative freedom, empowering our employees to grow and excel in their careers.
• Our technical craftsmen are pioneers in the latest technologies like AI, machine learning, and product development.

Why Should You Join Softobiz?

• Work with technical craftsmen who are pioneers in the latest technologies.
• Access training sessions and skill-enhancement courses for personal and professional growth.
• Be rewarded for exceptional performance and celebrate success through engaging parties.
• Experience a culture that embraces diversity and creates an inclusive environment for all employees.

Softobiz is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

All qualified applicants will be afforded equal employment opportunities without discrimination based on race, creed, color, national origin, sex, age, disability, or marital status.