SolarSquare - Associate Director - Sales

SolarSquare | Associate Director - Sales

About SolarSquare

SolarSquare aims to become the Home-Energy brand of future India. We help homeowners switch to rooftop solar and reduce their dependence on conventional electricity.

We are a full-stack D2C residential solar brand, offering end-to-end solutions including design, installation, financing, and after-sales service for homeowners across India.

Through innovation, technology, and a strong focus on customer experience, we are raising the bar in the residential solar industry with the ambition to become India's #1 residential solar brand.

About the Role

As the Associate Director - Sales, you will be a key leader in building and scaling SolarSquare's B2C sales organization. You will develop and execute the Go-To-Market (GTM) strategy, drive revenue and expansion plans, and build a high-performing, customer-centric sales engine.

You will work across strategy and execution - from understanding market dynamics and customer segments to being hands-on with sales processes, team productivity, and business outcomes.

Sales Strategy & GTM:

• Develop and execute the GTM strategy aligned with expansion and revenue targets.
• Conduct market research, customer segmentation, competition analysis, and develop market insights and case studies.
• Identify market opportunities and provide inputs to sales, marketing, and expansion strategies.
• Experiment with and implement innovative ideas to drive growth and expansion.

Sales Leadership & Team Management:

• Lead, mentor, and motivate a 100+ member B2C Sales team.
• Set clear, measurable, and prioritized goals for the sales organization.
• Build high-performing teams with ownership, accountability, and execution discipline.
• Coach and mentor Solar Consultants on sales processes, productivity, and target achievement.
• Build a strong culture focused on performance, collaboration, and customer-centricity.

Revenue & Sales Performance:

• Own the sales funnel and end-to-end sales targets for the function.
• Track key sales metrics and improve conversion, productivity, and revenue.
• Set and manage transparent and measurable sales goals.
• Ensure consistent execution against business and revenue targets.

Customer Experience:

• Build a world-class, customer-centric sales organization.
• Drive a consistent and delightful customer experience across the sales journey.
• Take inspiration from customer-first organizations such as Zappos, Swiggy, and Amex to raise the bar for SolarSquare's customer experience.
• Keep customer-centricity central to sales processes and team execution.

Strategic & Cross-functional Leadership:

• Work closely with Sales, Marketing, and other business teams on short- and long-term growth strategies.
• Use data and analytical insights to make informed sales decisions.
• Operate with a high degree of independence, ownership, and autonomy.
• Balance high-level strategic thinking with strong ground-level execution.

What We're Looking For:

• MBA with relevant experience in Sales/Strategy.
• 5 - 8 years of professional experience across Sales and Strategy in a B2C environment.
• Proven experience scaling sales teams in a high-growth or growth-stage startup.
• Experience managing a 30+ member B2C Sales team.
• Strong understanding of B2C sales, GTM strategy, sales funnels, and business growth.
• Strong problem-solving and analytical skills.
• Excellent communication and interpersonal skills.
• Strong leadership and people-management capabilities.
• Highly result-oriented with strong ownership and accountability.
• Comfortable working in ambiguous, fast-paced, high-growth environments.
• Ability to move seamlessly between strategy and execution.

What's on Offer:

• Opportunity to join the leadership team.
• High level of ownership, independence, autonomy, and empowerment.
• Opportunity to lead and scale a 100+ member Sales organization.
• Opportunity to play a key role in building SolarSquare's B2C Sales engine and contributing to company-wide growth.