Marketing Lead, NWA

The Marketing Operations Lead will be a key team member to help meet our growth objectives and establish a strategy and process that creates a sound infrastructure that can meet our current needs while scaling to meet our growing future. In this position, you will work cross-functionally with many different team members to understand KPIs, establish best practices, quality control, track and report on marketing metrics and ROI, Stay up-to-date on marketing trends and best practices and reporting. You will continuously optimize our processes to make our marketing inbound and outbound efforts more efficient.

Responsibilities

• Own the marketing stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimizations of functionalities, including the evaluation, vendor relationships, and implementation of any new and existing technology.
• Align closely with our revenue operations and business systems teams to ensure continuity and consistency across all of our go-to-market systems

• Portfolio Complexity & Growth Pressure The regional portfolio continues to expand and evolve through new product introductions, localization initiatives, and rationalization efforts. Without a dedicated role to support portfolio visibility, prioritization, and commercialization readiness, there is a risk of:
• Misaligned campaigns vs. available portfolio
• Slower innovation adoption
• Increased dependency on ad-hoc cross-functional support
• Marketing-to-Sales Conversion Efficiency Marketing is increasingly accountable not only for lead generation but also for pipeline quality and conversion.

• Clear lead qualification and handoff processes
• Alignment between campaign messaging, value propositions, and sales execution
• Better utilization of CRM and marketing automation tools to support revenue growth

• Data-Driven Decision Making The growing reliance on marketing technologies and dashboards requires ownership to:
• Translate data into actionable insights
• Track portfolio, campaign, and ABM performance holistically
• Support MBRs and commercial reviews with consistent and reliable inputs
• Cross-Functional Enablement & Risk Reduction This role acts as a single point of coordination between Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain.

• Rework and duplicated efforts
• Miscommunication during product launches or changes
• Commercial risk related to incomplete or misaligned go-to-market execution

• Sustainable Scaling Across MENA Given the regional structure—multiple countries with lean local resources—this role enables scalable marketing operations by:
• Supporting local teams with structured frameworks
• Ensuring consistency while allowing market-level adaptation
• Protecting speed, quality, and strategic focus as the business grow