Marketing Operations Manager

Job Title: Marketing Operations Manager

Location: Bengaluru/ Hyderabad
Department: Growth Marketing
Reports To: Head of Growth Marketing

About Sonata Software:

Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise, and a strong focus on customer success. We serve clients across industries including healthcare, life sciences, banking and financial services, retail, travel, manufacturing, and software product companies.

Role Summary:

We are seeking a highly analytical and process-driven Marketing Operations Manager to join our Growth Marketing team. This role is essential in driving operational excellence, optimizing marketing technology, and enabling data-driven decision-making to accelerate pipeline growth and customer acquisition.

Key Responsibilities:

Marketing Technology & Automation

• Manage and optimize marketing automation platforms (e.g., HubSpot) and ensure seamless integration with CRM systems like Microsoft Dynamics.
• Manage existing MarTech stack, evaluate and implement new tools to improve marketing performance, scalability, and personalization.
• Ensure data integrity and compliance with global data privacy regulations (e.g., GDPR, CCPA).

Campaign & Lead Operations

• Support the execution of global, vertical and regional growth campaigns by building scalable workflows and lead nurturing programs.
• Collaborate with digital, content, and field marketing teams to ensure timely and effective campaign delivery.
• Monitor lead flow, lead scoring, and routing to ensure alignment with sales processes.

Analytics, Reporting & Insights

• Build and maintain dashboards to track KPIs such as MQLs, pipeline contribution, CAC, and campaign ROI.
• Provide actionable insights to optimize campaign performance and marketing spend.
• Use advanced Excel skills (e.g., pivot tables, Power Query, macros, data modeling) to analyze large datasets and support decision-making.

Project & Process Management

• Drive operational efficiency by standardizing marketing processes and documentation.
• Manage cross-functional marketing projects, ensuring alignment with business goals and timelines.
• Maintain the global marketing calendar and coordinate key initiatives like product launches, webinars, and events.

Budget & Vendor Oversight

• Assist in managing the global marketing budget, including tracking spend and ROI.
• Manage vendor relationships for marketing tools, platforms, and services.

Qualifications:

• Bachelors or master’s degree in marketing, Business, or a related field (MBA preferred).
• 5+ years of experience in marketing operations, preferably in a B2B IT services or SaaS environment.
• Hands-on experience with marketing automation and CRM platforms.
• Strong analytical skills and proficiency in tools like Power BI, Google Analytics, or Tableau.
• Advanced Excel skills required (e.g., formulas, pivot tables, Power Query, VBA/macros).
• Excellent communication, collaboration, and project management skills.
• Familiarity with global marketing practices and compliance standards.

Preferred Skills:

• Experience with ABM (Account-Based Marketing) strategies.
• Understanding of digital marketing channels and performance metrics.
• Knowledge of the IT services and enterprise technology landscape