Junior PR Executive

Company Description Sparkplug Inc. is an experiential marketing company dedicated to empowering brands through integrated storytelling and multidimensional campaigns. The team focuses on crafting innovative communication strategies that ignite fresh, creative ideas and deliver measurable results for clients. By harnessing the power of integrated marketing, Sparkplug Inc. develops compelling brand narratives that captivate audiences and strengthen connections. In todays fast-paced, interconnected environment, the company serves as a strategic partner that navigates diverse marketing channels to amplify each brands unique story. Sparkplug Inc. is committed to inspiration, creativity, and innovation in every communication strategy it designs.

Role Description This full-time Junior PR Executive role is a hybrid position based in Mumbai, with a combination of in-office work and some work from home. The Junior PR Executive will support the planning and execution of PR and integrated communication campaigns, including drafting press releases, media pitches, and briefing documents. Day-to-day responsibilities include coordinating with media and influencers, maintaining contact lists, monitoring coverage, compiling reports, and assisting with event and experiential campaign logistics. The role also involves researching industry trends, contributing ideas for brand storytelling, and collaborating with internal teams to ensure consistent messaging across channels. The Junior PR Executive will help manage timelines, maintain documentation, and support senior team members in delivering impactful campaigns for clients.

Qualifications

• Strong foundational skills in public relations, including media relations, press release writing, and preparing communication materials.
• Ability to contribute to integrated marketing and experiential campaigns, working across PR, digital, and on-ground activations.
• Competence in research, monitoring media and social channels, and preparing reports and insights for internal and client use.
• Clear, professional written and verbal communication skills, with attention to detail and accuracy.
• Organizational and coordination abilities to manage multiple tasks, deadlines, and stakeholder interactions.
• Comfort working in a hybrid setup in Mumbai, with readiness to attend client meetings, events, and office collaborations as required.
• Bachelors degree in Communications, Public Relations, Marketing, Journalism, or a related field (or equivalent practical experience).
• Interest in brand storytelling, creativity in idea generation, and a proactive approach to learning and taking initiative.
• Basic familiarity with social media platforms, digital communication tools, and standard office productivity software.