Vice President Of Marketing

Job description / Role

Who we are

Stake is the MENA regions most exciting real estate fintech company, combining real estate expertise and innovative financial technology to deliver products that empower everyone to own and build wealth through real estate. Launched in 2021, we have grown rapidly, leveraging decades of experience in technology, financial services, and global real estate, to launch the MENA regions first mobile app for fractional real estate investing.

This is just the beginning and were currently searching for highly talented individuals to join and help lead our expansion into international markets and new business lines.

The Marketing Team

Our dynamic marketing team are brand builders, lead generators, and content creators! As we scale globally, were looking for a bold, creative Vice President of Marketing to lead our brand into its next era of growth!

What youll do

1. Brand leadership & marketing strategy
   Define and evolve Stakes UAE brand strategy and narrative, ensuring resonance across the UAE and new international markets (e.g. UK, US).
   Own mid to upper funnel marketing, driving awareness, relevance, and trust with culturally relevant storytelling.
   Build a marketing vision that champions emotional connection and lifestyle branding in a highly regulated industry.
   Partner with founders, product, sales, and CX to embed marketing into key business initiatives and long-term positioning.
2. Team leadership & structure
   Lead a growing marketing organization across brand, product marketing, content, creative, social, PR, and influencer marketing.
   Define clear quarterly OKRs and workflows for creative excellence and cross-functional collaboration.
   Build a performance-minded, creatively brave team culture.
3. Product marketing & commercial go-to-market
   Lead product positioning, messaging, and launch strategy for Stakes investment offerings, including new products.
   Deeply understand investor personas and decision journeys, especially across HNWI, first-time investors, and international buyers.
   Translate product value into compelling narratives that drive market understanding and confidence.
4. Creative, content & social media
   Set the creative tone and content pillars for Stakes brand presence across all owned and earned channels.
   Oversee the delivery of high-impact brand campaigns, editorial, video storytelling, and always-on content.
   Ensure consistent and modern brand voice across every platform, localized for the GCC and global expansion markets.
   Supervise content creators, video teams, and external creative agencies.
5. Offline brand building
   Lead Stakes experiential and OOH strategy, including events, brand activations, and sponsorships that build physical brand visibility.
   Shape Stakes presence in key cultural moments in Dubai, Abu Dhabi, and international markets, aligning brand with lifestyle, luxury, and wealth-building aspirations.
6. International expansion & localisation
   Shape Stakes brand presence as we expand globally, with tailored strategies for the UAE, the US, and beyond.
   Ensure cultural nuance and localization are embedded in messaging, visuals, and influencer/community marketing efforts.
7. PR, influencers & stakeholder communication
   Lead PR strategy and agency relationships to increase share of voice across business, fintech, and real estate media.
   Scale Stakes creator program through partnerships with finance creators, real estate experts, and high-trust voices.
   Ensure consistent thought leadership messaging from company spokespeople and leadership.
8. Partnerships
   Lead the UAE partnerships strategy.
   Build partnerships with media, real estate, and lifestyle brands that elevate brand perception and credibility.

What were looking for

• 15+ years of experience in marketing, with at least 5 years in VP-level brand and communications leadership at a high-growth company
• Experience from scaling a startup through to scale-up and leading a large team
• Deep brand and storytelling expertise
• Real estate experience is preferred
• Proven experience launching and growing brands across multiple markets, ideally including GCC and Western markets
• Exceptional creative judgment and ability to oversee high-quality execution across visual identity, voice, and campaign creative
• Experience building brands that appeal to both everyday investors and high-net-worth individuals
• Track record managing cross-functional teams and agencies across content, creative, product marketing, PR, and social
• Excellent communication and stakeholder management skills, with the ability to influence at the C-level
• Global mindset with deep appreciation for local cultural relevance and regulatory compliance

Why you should join Stake

• Hybrid work environment
• Work directly with senior leadership in one of the regions fastest growing start-ups; you will get exposure to all functions at Stake and have the chance to learn from the very best in the space!
• Generous equity compensation; this aims to bring a high degree of ownership into your work. As Stake grows, you grow with it!
• Budget for learning and development; we want Stakers to constantly strive for personal and professional growth
• Best in class end of service savings scheme; through DIFC-sponsored DEWS programme
• Off-sites and regular team events
• Stake has a high performance culture where the bar is always rising. We bring on brilliant, ambitious and curious people who see the value in Stake and want to grow with us.

Job Function: Marketing, Advertising & PR

Company Industry: Marketing, Advertising & PR