Business Development Executive

Role Purpose
To drive growth in CASA (Current Account Savings Account) by acquiring new customers, building relationships, and increasing low-cost deposits to support the banks business objectives.
Key Responsibilities

• Customer Acquisition
  

Identify and acquire new Savings and Current Account customers through field visits, referrals, and leads.
Target individuals, salaried customers, self-employed professionals, SMEs, traders, and local businesses.
Conduct area mapping to identify potential markets and customer segments.

• Business Development
  

Generate new CASA leads through cold calling, networking, and market visits.
Develop relationships with shops, institutions, associations, and corporate clients to open salary and business accounts.
Cross-sell bank products like FD, RD, insurance, debit cards, and digital banking services.

• Relationship Management
  

Build long-term relationships with customers to ensure account activation and retention.
Provide prompt service and resolve customer queries to enhance satisfaction.
Maintain regular follow-ups to deepen account engagement and increase balances.

• Deposit Mobilization
  

Focus on increasing low-cost deposits by encouraging customers to maintain higher balances.
Promote digital transactions and usage of banking channels to improve CASA productivity.

• Field Marketing Activities
  

Conduct promotional activities such as camps, kiosks, and local events to create brand awareness.
Collaborate with internal teams for localized marketing initiatives.

• Compliance Documentation
  

Ensure proper KYC verification and documentation as per regulatory guidelines.
Maintain accurate records of customer onboarding and adhere to audit and compliance standards.

• Target Achievement
  

Achieve monthly CASA acquisition and revenue targets.
Track performance metrics such as account opening, activation rate, and deposit growth.

• Reporting
  

Submit daily field activity reports and sales updates to the Branch Manager.
Monitor pipeline, conversions, and customer engagement status.
Key Skills Required
Strong communication and relationship-building skills
Sales orientation with fieldwork experience
Knowledge of banking products and CASA concepts
Local market awareness and networking ability
Goal-driven with ability to meet targets
Interested can feel free to reach Sathya - 9488218769
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Thanks Regards
Sathya
HR
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