Assistant Affiliate Manager - Performance Marketing - FinTech/BFSI/Lending

Role Overview:

We are looking for an Assistant Affiliate Manager to manage and grow our affiliate partnerships. The role will involve partner onboarding, campaign execution, lead-flow monitoring, tracking, funnel analysis, and campaign optimization.

The ideal candidate should be analytical, execution-focused, and comfortable working with multiple partners and performance metrics.

Key Responsibilities:

• Onboard and manage affiliate partners, publishers, and performance marketing agencies.
• Manage campaigns from setup and launch to optimization and scaling.
• Monitor daily lead flow, lead quality, and partner performance.
• Track and analyze the complete funnel: Lead SA Disbursal.
• Monitor key metrics such as CPL, CAC, conversion rates, revenue, and disbursals.
• Ensure proper campaign tracking through UTMs, Sub IDs, pixels, APIs, etc.
• Identify funnel drop-offs and recommend actions to improve conversion.
• Scale high-performing campaigns and optimize or pause underperforming campaigns.
• Prepare daily/weekly/monthly MIS and performance reports.
• Coordinate with Tech, MIS, Marketing, Operations, and Finance teams.
• Ensure affiliates follow agreed lead quality and payable criteria.

Requirements:

• 13 years of experience in Affiliate Marketing, Performance Marketing, Digital Marketing, or Lead Generation.
• Understanding of affiliate campaigns, lead funnels, and performance metrics.
• Strong analytical and problem-solving skills.
• Good knowledge of Excel/Google Sheets and campaign reporting.
• Familiarity with tracking tools, UTMs, pixels, and attribution.
• Strong communication and partner-management skills.
• Ability to manage multiple campaigns and partners.
• Experience in FinTech/BFSI/Lending is a plus.