Sales Head - Modern Trade & Key Accounts - FMCG

- Head of Sales (Modern Trade & Key Accounts):

• Location: Bengaluru
• Reporting To: Founder / Co-Founder
• Joining: September 2026

About Us:

We are building India's next-generation clean-label dairy beverage brand, offering high-protein, nutritious milk-based beverages made with real ingredients and no unnecessary additives. Our vision is to create a nationally loved brand across Modern Trade, Quick Commerce, E-commerce, and General Trade.

Role Overview:

We are looking for an entrepreneurial sales leader to build our national sales function from the ground up. The ideal candidate will have strong experience in FMCG beverages, Modern Trade, and PAN India key account management, with the ability to drive growth, build distribution, and own commercial performance.

Key Responsibilities:

• Develop and execute the national sales strategy across Modern Trade, Quick Commerce, E-commerce, and General Trade.
• Lead business development and onboard key national retail chains and strategic accounts.
• Drive listings, annual business plans (JBPs), commercial negotiations, pricing, promotions, visibility, and trade marketing initiatives.
• Build and manage distributor, super stockist, and regional sales networks across India.
• Own revenue growth, channel profitability, trade spends, sales forecasting, and commercial performance.
• Recruit, lead, and mentor the sales team while fostering a high-performance culture.
• Collaborate closely with Supply Chain, Marketing, Finance, Operations, and Product teams to ensure successful product launches and execution.
• Track key sales metrics including primary & secondary sales, fill rates, offtake, distribution, availability, forecast accuracy, and channel P&L.

Candidate Profile:

• 10+ years of FMCG sales experience with strong exposure to Modern Trade and National Key Accounts.
• Mandatory experience in Beverages/Dairy Beverages.
• Proven experience managing PAN India sales operations.
• Experience launching new brands or working with high-growth/startup FMCG companies will be an advantage.
• Graduate required; MBA/Postgraduate preferred.

Preferred Background:

Candidates from companies such as Epigamia, Raw Pressery, Milky Mist, Paper Boat, Country Delight, Mother Dairy, Heritage Foods, Amul, Akshayakalpa, Nandini, Yakult, or similar FMCG beverage brands.

Core Competencies:

• Modern Trade & National Key Account Management
• Distributor & Channel Development
• Commercial Negotiation & Revenue Management
• Sales Planning & Forecasting
• Trade Marketing & Promotions
• P&L Ownership
• Team Leadership & Performance Management
• Data-driven Decision Making

What We're Looking For:

• Entrepreneurial mindset with founder-level ownership.
• Hands-on leader who enjoys building businesses from scratch.
• Strong commercial acumen with the ability to balance growth and profitability.
• Excellent negotiation, relationship management, and execution skills.
• Comfortable working in a fast-paced, high-growth startup environment with frequent travel.

Join us in building one of India's most trusted clean-label beverage brands.