Lead Generation Specialist

Role: Lead Generation Specialist - B2B Outbound, Cold Email, LinkedIn & Partner Outreach

Location: Hyderabad, In-office

Type: Full-time

Salary Range: ₹30,000 – ₹50,000 per month

Experience: 6 months to 3 years

About StepsAI

• StepsAI is building AI agents for businesses across websites, Shopify stores, Instagram, WhatsApp, Facebook, and other customer-facing channels.
• Our agents help businesses answer customer questions instantly, recommend products, capture leads, track orders, book meetings, automate workflows, and increase conversions.
• We are looking for someone who can help us build a strong outbound lead generation engine from the ground up.

This is not a basic data-entry role. This is not just sending random emails. This role is for someone who can find the right companies, identify the right decision-makers, reach them through multiple channels, and help create qualified sales conversations for StepsAI.

The Role

We are hiring a Lead Generation Specialist to own outbound prospecting and pipeline creation across cold email, LinkedIn outreach, cold calls, partner outreach, and lead research.

Your job is simple:

1. Find the right customers and help StepsAI start conversations with them.
2. You will work directly with the founders to identify target markets, build prospect lists, research companies, personalize outreach, run outbound campaigns, follow up with leads, and help book qualified meetings.
3. You should be comfortable with tools, research, writing, calling, and fast experimentation.
   

What You Will Own

1. Lead Research & Prospect List Building

You will build high-quality lead lists across our target markets.

This includes finding:

• Target companies
• Decision-makers
• Founder/CEO contacts
• Heads of customer support
• Heads of e-commerce
• Marketing leaders
• Operations leaders
• Partnership managers
• Agencies and potential partners

You should be comfortable researching companies using tools such as:

• LinkedIn Sales Navigator
• Apollo
• Clay
• Instantly
• Smartlead
• Google Sheets
• Google Maps
• BuiltWith
• StoreLeads
• Crunchbase
• Similarweb
• Hunter
• Prospeo
• ContactOut
• Clearbit
• PhantomBuster
• Dropcontact
• Other tools needed to find, enrich, verify, and organize leads

You should be able to build clean, targeted lists instead of dumping random leads.

2. Cold Email Outreach

You will help create and run cold email campaigns for different industries and customer segments.

This includes:

• Writing simple, clear cold emails
• Creating subject lines
• Writing follow-ups
• Personalizing emails based on company, industry, website, role, or pain point
• Testing different outreach angles
• Tracking replies
• Managing follow-ups
• Improving campaign performance

You do not need to be a world-class copywriter, but you should be able to write clear, human, relevant emails.

The goal is not to send thousands of emails blindly. The goal is to reach the right people with the right message.

3. LinkedIn Outreach

You will use LinkedIn to identify, connect with, and message potential customers and partners.

This includes:

• Finding relevant prospects on LinkedIn
• Sending connection requests
• Writing LinkedIn messages
• Following up with prospects
• Engaging with target accounts where relevant
• Using LinkedIn Sales Navigator for prospecting
• Tracking conversations and responses

You should understand that LinkedIn outreach should feel personal and relevant, not spammy.

4.Cold calling and follow up

You will also support outbound calling where needed.

This includes:

• Calling prospects from targeted lists
• Qualifying basic interest
• Following up with warm leads
• Reaching out after email opens, replies, or LinkedIn engagement
• Booking meetings for founders or sales calls
• Updating notes after calls

You do not need to be a hardcore sales closer, but you should be comfortable picking up the phone and starting conversations.

5.Partner Outreach

You will help StepsAI find and contact potential partners.

Example partner categories include:

• Web development agencies
• Shopify agencies
• Digital marketing agencies
• E-commerce consultants
• CRM consultants
• CX consultants
• Automation agencies
• SaaS implementation partners
• Startup communities
• Business consultants

Your role will include researching partners, finding the right contact person, reaching out through email or LinkedIn, and helping start partnership conversations.

6.CRM, Tracking, and Reporting

You will maintain clean tracking of all outbound activities.

This includes:

• Lead lists
• Contact information
• Outreach status
• Email replies
• LinkedIn replies
• Call notes
• Follow-up dates
• Meeting status
• Campaign performance
• Partner outreach status

You should be comfortable working with Google Sheets, Airtable, Notion, HubSpot, or similar CRM tools.

You should be able to answer:

• How many leads did we contact
• Which ICP is responding
• Which message is working
• Which channel is producing replies
• Which leads need follow-up
• How many meetings were booked

7.Outbound Experimentation

You will constantly test and improve outbound efforts.

You will test:

• Industries
• Buyer personas
• Email angles
• LinkedIn messages
• Call scripts
• Partner categories
• Subject lines
• CTAs
• Follow-up timing
• Lead sources
• Offers

We want someone who can learn quickly and improve every week.

A good update from you should sound like:

I reached out to 300 Shopify brands, 100 SaaS companies, and 50 agencies. Shopify brands replied better. The strongest angle was 24/7 AI sales and support. I am now building a larger list and testing a partner angle with Shopify agencies.

Example Target Customers

You may build lead lists and run outreach for:

• Shopify stores
• DTC brands
• Fashion and apparel brands
• Beauty and personal care brands
• Consumer electronics brands
• SaaS companies
• Healthcare clinics
• Real estate businesses
• Service businesses
• Restaurants and hospitality businesses
• Companies with high customer support volume
• Companies losing sales because customers do not get instant answers
• Agencies that can partner with StepsAI

We are looking for someone who is:

• Hungry and self-driven
• Strong at online research
• Comfortable with cold email
• Comfortable with LinkedIn outreach
• Comfortable with cold calling
• Good at finding decision-makers
• Good at writing simple and clear messages
• Comfortable using tools and spreadsheets
• Fast at learning new software
• Organized with follow-ups
• Not afraid of rejection
• Curious about AI, SaaS, e-commerce, and automation
• Able to work independently without constant hand-holding
• Focused on meetings, pipeline, and business outcomes
  

Must have skills

• Experience with lead generation or outbound prospecting
• Ability to build targeted prospect lists
• Ability to find emails, LinkedIn profiles, and company details
• Basic experience with cold email or LinkedIn outreach
• Good written communication
• Comfortable speaking to prospects on calls
• Ability to personalize outreach
• Ability to manage follow-ups
• Ability to work with Google Sheets or CRM tools
• Strong ownership mindset
• Willingness to learn outbound tools quickly

Good to Have

Experience with any of the following is a plus:

• Apollo
• Clay
• Instantly
• Smartlead
• Lemlist
• LinkedIn Sales Navigator
• HubSpot
• Airtable
• Notion
• Zapier
• Make
• Google Sheets
• BuiltWith
• StoreLeads
• Hunter
• ContactOut
• PhantomBuster
• B2B SaaS outreach
• E-commerce lead generation
• Agency partnership outreach
• AI, chatbot, or automation products
  

Example Projects You May Work On

• Build a list of 50,000 Shopify brands in the US and Canada
• Find 10,000 e-commerce companies with strong customer support needs
• Create a lead list of Shopify agencies for partnership outreach
• Run cold email campaigns for beauty, fashion, electronics, SaaS, and healthcare companies
• Reach out to founders and heads of e-commerce on LinkedIn
• Call warm prospects who engaged with our emails
• Build a Google Sheet or CRM tracker for all outbound activity
• Test different email and LinkedIn messages
• Help book meetings with qualified businesses
• Create a repeatable outbound prospecting process

In this role, success means:

• You build high-quality lead lists
• You identify the right decision-makers
• You launch consistent outbound outreach
• You follow up properly
• You generate qualified replies
• You book meetings for StepsAI
• You find partner opportunities
• You keep data clean and organized
• You learn which industries respond best
• You improve messaging based on real replies
• You help create a repeatable lead generation engine

Your output will be measured by:

• Quality of leads
• Number of qualified prospects contacted
• Reply rate
• Positive replies
• LinkedIn conversations started
• Calls completed
• Meetings booked
• Partner conversations started
• Pipeline created
• Learning velocity

The goal is not activity for the sake of activity.

The goal is qualified conversations that can turn into revenue.

Why Join StepsAI

• This is a chance to join an AI company at an early stage and help build its growth engine from the ground up.
• You will work directly with the founders, learn modern outbound tools, understand AI-driven sales systems, and help StepsAI reach customers globally.
• This role gives you ownership, speed, learning, and the chance to build something meaningful.
• If you are hungry, curious, and ready to build a real outbound engine, this role is for you.